Product Marketing Manager
- Employer
- Digital People
- Location
- Vernon Hills, IL
- Start date
- Sep 5, 2019
- Closing date
- Oct 5, 2019
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Job Details
Are you a Product Marketing Manager looking for your next opportunity? If so, we have a great opportunity for you in the Northern Suburbs.
The Product Marketing Manager responsibilities include:
Global revenue and profitability for the product line.
Driving revenue and margin expansion through effectively positioning and promoting the products relative to customer needs
Commercialization of new products
Develop campaigns and will partner Regional and Global Marketing and Sales
Develop and executing product line positioning and messaging management.
Partnering with channel subject matter experts to set clear channel strategies for the portfolio, ensuring channel investments are commensurate with returns
Partnering with Commercial Analytics to understand product and segment performance, adjusting strategy and tactics for accelerated growth
Develop market specific product content, campaigns, and programs, along with related materials for use by customers, sales, eCommerce, print email, etc. Partner on execution.
Manage marketing budget for defined product areas
Identify and gather market data to support operational and strategic goals
Build and maintain relationships with internal and external service providers and stakeholders
Qualifications
Demonstrated track record of revenue and profitability growth
Bachelor's degree in business, marketing or comparable discipline a plus
4+ years of product marketing/ product management experience
Direct experience creating and delivering marketing programs for product categories or customer segments
Analytical; understands data management and application of data to solve marketing problems.
Strong practices related to measuring campaign effectiveness, attribution/contribution, and testing
Company
Creative & Marketing
As in any profession, the key to success is knowing what your strengths are and then finding the opportunity to use them. Digital People allows you to utilize and develop your skills through exciting projects with great companies in your area. And, because we take care of all the work involved in finding the right opportunities, you can be free to let your talent shine.
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