Lead Associate Creative Director - In-Store Marketing

Minneapolis, Minnesota
Sep 14, 2019
Nov 23, 2019
Employment Status
Full Time
Lead Associate Creative Director - In-Store Marketing

About us:

Target is an iconic, beloved and well recognized brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Lead Associate Creative Director, you will lead the creative direction for in-store marketing while working collaboratively with a creative team and Retail Brand Experience partners. Target's Retail Brand Experience team brings together in-store marketing, visual merchandising and packaging teams to create a connected, inspiring store experience through product presentation, environment and storytelling. In-store marketing punctuates and elevates product stories through messaging, photography, digital, experience and environmental design.

You'll articulate Target's brand (voice and culture) to infuse the work with an unmistakable Target approach, seamlessly integrating a multicultural lens. You provide the creative vision to guide and inspire internal and external creative teams/agencies to innovate, concept and execute creative solutions and challenge conventional thinking to meet and exceed business and marketing objectives.

Multi-tasking and collaborating with partners across creative and marketing disciplines, you are responsible for providing clear, actionable and timely feedback and meeting project deadlines.

You're comfortable in both in guiding the work and in selling the concepts to partners across the organization.

You'll need to demonstrate excellent taste level and experience in graphic design, typography, systems thinking and photo/art direction.

The ability to think and design dimensionally is especially desired. Experience with set design, installations, display experience and engaging story-telling in a spatially aware and impactful manner, is helpful in this role.

Critical to this role is staying current with retail trends and experiences, developing competent base knowledge of categories and guest behaviors, and being a passionate advocate for great design in the store environment.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • 4-year college degree and/or equivalent experience
  • 7 - 10 years of relevant professional experience
  • Expert knowledge of all CS software and the Mac platform
  • Strong creative portfolio demonstrating breadth of type, design and photo art direction capabilities is expected.
  • Demonstrated experience in one or more of the following: Architecture or Environmental design, Installation and display experience for retail or museums, Spatial design or other dimensional design experience. Visual merchandising or experience developing vignettes or displays. And the ability to parlay this experience into leading in-store marketing..
  • Strong written and verbal communication skills with the ability to interface and present to all levels of the organization
  • Think strategically, critically and creatively.
  • Action oriented with ability to prioritize and drive results.
  • Desire and ability to learn quickly - self-starting, highly motivated, fast working
  • Collaborative influencer with a clear POV and ability to establish rapport with peers
  • Adept at managing multiple, concurrent and complex projects
  • Ability to identify the need for change and lead teams through it
  • Flexible to travel as needed

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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