Sr Marketing Manager, Store Experience Marketing

Minneapolis, Minnesota
Aug 21, 2020
Oct 01, 2020
Employment Status
Full Time
About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target In-Store Marketing means an opportunity to shape our guests' holistic experience of our marketing content inside our stores. You'll drive the success of both forward-thinking projects and best practices that have a global impact on In-Store Marketing's activities. Bring your exceptional skills for prioritization to allocate and manage projects to meet budget and timing parameters. Here, you'll balance efficiency with effectiveness as you oversee the production and logistics for all In-Store Marketing deliverables.

As Senior Marketing Manager, Store Experience Marketing (SEM), you will lead strategy and concept development for your business(es) or brand initiatives for store experience marketing, guided by Target's overall strategies. You'll also guide business-specific brand launches and reinventions and establish and share best practices and expertise, as well as drive exceptional in-store guest experiences. The person in this role will model and lead strategy development and activate category SEM initiatives, and provide expertise and guidance on all reinventions or cross-divisional projects. You'll drive timing, process and cost efficiencies, and coach and guide team members on specific project work and key partnership relationships. You'll also create & maintain strong working relationships with key stakeholders both inside and outside of company, and be the trusted expert advisor to senior leadership for your business(es). In this role, you'll ensure business(es) maintain(s) safety, legal & patent guidelines and Target brand standards, and lead strategy and brief/concept development. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree in Marketing, or equivalent experience
• 6+ years relevant retail marketing experience, with a strong preference for previous experience marketing Food & Beverage and Essentials categories

•Proven experience translating business strategy into marketing strategy, developing successful creative briefs

and effectively guiding agency relationships
• Ability to manage multiple projects in a fast-paced environment
• Exceptional interpersonal and communication skills
• Excellent negotiation and problem solving skills
• Ability to lead and direct cross-functional teams and advocate for guest-focused solutions
• Ability to successfully navigate relationships amidst ambiguity
• Proven ability to collaborate effectively with partners, internal and external to the enterprise
• Strong sense of composition and design detail

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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