Digital Experience Manager

Minneapolis, Minnesota
Sep 16, 2020
Nov 20, 2020
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 11 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Position Description

This position is responsible to ensure a positive user experience for UCare members, prospective members and partners. Lead a team of digital product specialists, working in a highly matrixed environment, to drive engagement and collaboration to deliver high-quality and timely digital products.

• Oversee the delivery of digital products and user experience that align with business strategy and timelines.

• Build effective working relationships across the organization, especially with IT, Project Management and Marketing to ensure digital and user experience goals are met.

• Ensure digital products and experience comply with applicable regulatory requirements and standards.

• Develop and communicate best practices for product management, market and user research and user experience.

• Develop approach toward measuring return on investment for digital products/experience.

• Develop and socialize digital product roadmap.

• Create a transparent and open process to identify valuable features and enhancements and prioritize them.

• Champion journey mapping and other user-centric processes to formulate deep understanding of our constituents and create experiences that meet the needs of our users.

• Incorporate data analysis to drive decision making.

• Recruit, hire, train, coach and develop a highly engaged and high performing digital strategy team.

• Other projects and duties as assigned.


Bachelor's degree in Marketing, Business, Computer Science or related field.

Required Experience

Five years digital product management experience in a health care or highly regulated environment. Supervisory experience. Experience with marketing technology concepts and systems, including CRM and Experience Management Platforms. Knowledge of user experience best practices. Knowledge of digital and traditional marketing and/or sales strategies and tactics. Knowledge of Agile methodologies. Project management skills. Ability to work independently and meet deadlines. Able to work through ambiguity and exert influence within a matrixed environment.

Preferred Experience

Health care experience. Product owner certification or experience as a product owner.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

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