Product Insights Researcher

Minneapolis, Minnesota
Sep 25, 2020
Dec 07, 2020
Employment Status
Full Time

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

At the heart of one of the world's best loved and most recognizable brands is an impeccable Owned Brand Product Design & Management organization. We thrive on the magic of discovering that just-right thing, and we infuse everything we do with our passion for affordable chic. We concept, develop, make and deliver the stylish new favorites that Target guests expect and deserve. We are uber-savvy trend and style experts who stay ahead of the curve, proactively identifying our market's needs and exceeding them, every time. Join one of our dynamic and inventive teams to influence the style, quality and value that decisively position Target above the competition. Your input will have a direct and positive effect, whether on home, hardlines essentials or beauty. Here, you'll be close to the action of dreaming up and bringing to life the Target-owned brands that surprise and gratify guests, wherever and whenever they love to shop.

The Product Insights team leads strategic qualitative, quantitative & sensory research for Target's owned brand products in support of key business needs and opportunities. Can you work cross-functionally to develop and implement the right research methodology that supports both micro and macro product requirements? Are you an expert who can lead all aspects of product research including scoping, methodology design, recruiting, moderation, synthesizing and deliverables? Then take your place in a role in which your positive influence is felt throughout the entire product life cycle, from new product innovation and white space to ongoing product improvements and maintenance.

As a Product Insights Researcher, you will...

As the Product Insights Researcher you will be a strategic thought partner and will be leading, conducting, synthesizing, and reporting on qualitative or design research projects - including, but not limited to: ethnographies, shop-a-longs, store intercepts, interviews, focus groups, immersions, quant surveys, digital, and product usage tests. You will be leading synthesis and analysis of research findings - activating the insights gleaned through observations and interviews and identifying key opportunity and whitespace areas. You will serve as the project leader for product teams (design, engineering, and packaging) throughout the research project life cycle - recommending appropriate methodology, scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis. Upon completion, you will conduct a thorough analysis of data to generate insights and recommendations aligned with corporate strategic directions. You will deliver findings to the team in a compelling, storytelling way to drive action- either via an executive report (including supplementary data, photos, and videos) or presentation. In this role, you will serve as an advocate for the guest by driving research at the core of product development. Serve as a catalyst to educate, accelerate, and activate product design and development to be masters of guest needs and apply that into their product designs.

About you:
  • 4 year degree
  • 3+ years of experience in Market/Consumer/Design Research
  • Comfortable in imagining the future and challenging the status quo. Asks questions and looks for the story beyond the data. Seeks new experiences and understands the external landscape.
  • Strong growth mindset, focused on learning and curiosity
  • Experience leading end-to-end research, from scoping to planning, executing, synthesizing, and reporting.
  • Strong strategic and ideation facilitation and group collaboration skills.
  • Experience leveraging your persuasive oral and written communication skills to communicate complex concepts to cross functional partners
  • Experience in storytelling to compel action in a manner that fits the audience to push for decisions that are right for the business, people and planet
  • Comfortable and strong ability in partnering with leaders/teams to build their confidence in making decisions in white spaces and ambiguous areas that are right for the business, people, and planet.
  • Experience in observational, analysis and synthesis skills with proven results
  • Comfortable with starting with a blank slate and identifying the problem to solve
  • Demonstrated ability to manage multiple projects (both small and large) at various stages in the project life cycle and the ability to adjust to changing priorities.
  • Proven ability to build strong cross functional and client relationships, with empathy as a key component.
  • Understand how to leverage both quantitative and qualitative research methodologies.
  • Passion for seeking out innovative research methodologies.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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