Lead Creative Engagement Manager; Multicultural Audience

Minneapolis, Minnesota
Nov 17, 2020
Dec 10, 2020
Employment Status
Full Time


Classification: Exempt

Date:November 2020

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

Working withinTargetCreative, theEngagement Manager(EM)rolecombines business and strategic acumen to lead partnership with Business Category and Target Creative partners. The EM delivers three areas of expertise: 1) build relationships and strong communication across creative, media, external agency and marketing functions 2) clarify and evolve the work while advocating for guest-centric solutions and 3) understand the ins and outs of the business to problem-solve and help guide teams and partners forwards. The EM will enhance the value of Target Creative andbe seen asa credible and influential thought leader within the organization.

As a LeadCreative Engagement Manager, Audience, you'll:

  • This role will focus on our "Black Beyond Measure", "Más Que" and "Pride" campaigns
  • Build trusting and collaborative relationships with enterprise teams, external talent and agencies
  • Thinkstrategicallytoanticipate, connect the dots and activate teams

  • Communicate with the objective of enablingcollaboration,setting clear expectations and navigating diverse positions
  • Influence partnersandbeseen as the go-to point of contact for internal and external partners
  • Operate objectively tomanage relationships,keeping the guestat the center of decisions
  • Facilitatediscussions with senior leadership
  • Identifygaps and challenges,takinga strong lead in determining action plans to keep teams moving

  • Understand the creative process and demonstrate operational savvyto strategically navigate the work
  • Be involved in theend-to-end process of insight andstrategy development, creative ideation and execution
  • Have knowledge in all media channels and creative discipline
  • Job duties can change based upon business needs

About you:

  • Four-year college degreeor equivalent experience
  • 8+years of retail, creative, marketing or strategy experience
  • Demonstrated ability to work with all levels in an organization

  • Deep knowledge of marketing and creative departments
  • Willing to take risks, challenge the status quo and work under ambiguous circumstances
  • Understands and leverage data for decision making
  • Ability to analyze data sets and synthesize information to craft solutions
  • Strong creative problem solving

  • Excellent written and oral communicator with impactful presentation skills
  • Values relationships, builds partnerships and leverages resources accordingly
  • Empathetic, ability to motivate and inspire team members and leaders to achieve results
  • Passionate about developing guest-led work and having positive impact
  • Desire to learn newcapabilitiesand enable others to do the same

  • Ability to influence others and managedifficult situations
  • Ability to be flexible and adaptable under pressure

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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