Social Media Specialist

Minneapolis, Minnesota
Jan 06, 2021
Jan 26, 2021
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.



UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.
Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.
Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 11 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Position Description
This position is responsible for planning, developing and executing social media content in current and new channels. Provide back up to the PR and corporate communications consultant by monitoring and responding to social media comments and direct messages. Plan, maintain and develop a UCare blog supporting other digital marketing tactics.

• Assist with sourcing original, relevant and appealing content for social media posts, averaging 5 - 6 a day. Interview UCare leaders and frontline workers for "people powered" brand spotlights. Showcase Community Relations, Quality Management, Health Services, Pharmacy, Mental Health and other departments' innovative programs advancing UCare's brand.

• Create new UCare presence in growing platforms such as Instagram and Next Door to reach and expand audiences. Incorporate graphics and video into engaging Instagram stories.

• Leverage opportunities to amplify UCare thought leadership across social media and blog channels - on topics such as social risk factors, health equity, telehealth, Covid-19, preventive medicine and mental health.

• Support PR and corporate communications consultant in monitoring social media several times/day/evening - responding to direct messages, curating comments, and triaging member or prospective member callback requests to customer services/other internal resources.

• Develop, maintain and coordinate editorial planning for a UCare blog. Collaborate with the digital marketing department to integrate blog content with email and other digital campaigns. Align blog content with strategic plan objectives.

• Listen to social media conversations and participate as appropriate. Audit health plan competitors and report findings.

• Assist in coordinating and executing social media campaigns and contests during key marketing and enrollment periods.

• Participate and help facilitate monthly Social Media Planning Team meetings. Grow and maintain internal network of UCare subject matter experts/sources for social media content and responses.

• Ensure compliance with computer security and member privacy policies, legal and regulatory statutes, and UCare social media policy.

• Maintain knowledge of industry trends and practices.

• Other projects and duties as assigned.
Bachelor's degree in communications, English, marketing, social media marketing or journalism. Social media certification a plus.

Required Experience
Three years experience working in health care marketing, social media, and/or journalism. Experience working collaborately and on deadline. Project management experience.

Preferred Experience
Experience creating and maintaining a blog or similar publication. Familiarity with content marketing. Visual storytelling experience using imagery and photography

The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.
As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 01/05/2021