Director Brand Management - Hardlines

Employer
Target
Location
Minneapolis, Minnesota
Posted
Jan 08, 2021
Closes
Feb 01, 2021
Employment Status
Full Time
Description:
Director Brand Management - Hardlines

Building brands is in our DNA. Owned brands are playing an increasingly important role and are a key pillar in Target's winning strategy. Over the past three years, Target has launched over 30 new owned brands. We are building brands that are grounded in deep consumer insight to have a meaningful relationship with our guests and uniquely set us apart in the marketplace. This is a rare opportunity to be a part of a new team that is building a competitive advantage for Target. The team is working with a start-up mentality with the resources and strengths of a Fortune 500 company. You will be part of a team that is pushing the boundaries on possibilities for Target, building world class brands and unlocking new ways of working across the organization. This role will give you an amazing opportunity to learn from the best in retail, intersect retail and brand management disciplines, and experience managing brands through every aspect of the lifecycle.

As a Director of Brand Management - Hardlines, which includes Toys, Sporting Goods, Electronics and Travel, you will operationalize the Brand Management capability at Target. This starts with leading the Owned Brand portfolio strategy within Hardlines at Target across a multi-year horizon. The brands in your portfolio will range in size from $100M to $1B+ and span multiple categories and thousands of SKUs. In order to manage brands of this scale and complexity, you will need to apply rigorous brand management practices in an agile and efficient way of working.

You will lead a team of brand managers to develop and activate brand strategies across a set of existing and new brand opportunities. You will lead and facilitate strong cross-functional teams including partners in Insights, Merchandising, Design, Sourcing, Creative, and Marketing, among others. You will need to team with these partners to ensure we bring our brands to life across all Guest touchpoints

You will be accountable for building and managing the brand P&L results, balancing short-term opportunities with long-run implications for both the brands in your portfolio and Target more broadly.

Core responsibilities include:
  • Building strong brand strategies driven by consumer-first insights that create long-term growth
  • Leading our Owned Brand Roundtable and owning senior relationships across our key partner teams
  • Being accountable to the key decision moments in our operating model, including situation assessment, total portfolio review, brand strategy, brand execution, and ongoing brand performance assessment
  • Developing and implementing innovative growth strategies for the Hardlines Owned Brand portfolio
  • Building a team of holistic brand managers who can both develop strong brand strategies and ensure plans are executed in a way that delivers results
  • Building and evolving the overall Owned Brand operating model and capability

    This role will report directly to the Senior Director of Owned Brand Management - Home, Hardlines, Stationery, and Seasonal.

    Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

    About You:
  • Four-year degree or equivalent work experience; advanced degree preferred
  • 12+ years of brand building experience, preferably within Hardlines consumer products
  • Experienced in activating and inspiring a team around a strong vision for brand strategy and management
  • Demonstrates equal parts passion and pragmatism
  • Possesses strong business judgment
  • Experienced building high performing teams
  • Able to influence and communicate effectively across all levels and functions within an organization
  • Cultivates calm, clarity, and focus through periods of uncertainty and change
  • Thrives in new and evolving environments, demonstrating adaptability and determination
  • Operates as a leader amongst leaders in Diversity, Equity, & Inclusion actions and behaviors


Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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