Sr Art Director, LatinX Audience

Employer
Target
Location
Minneapolis, Minnesota
Posted
Jan 13, 2021
Closes
Jan 28, 2021
Employment Status
Full Time
Description:
About us:

Target is one of the world's most recognized brands and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive audience.

Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Senior Art Director, LatinX Audience, you will help develop creative that connects our brand with LatinX guests. You will use both creative skill and audience knowledge to concept and execute work that celebrates, resonates and furthermore helps to build and maintain meaningful connections with the LatinX community.

You will articulate Target's brand (voice and culture) to infuse all work with an unmistakable Target approach. You'll also understand cultural trends, and think strategically about how to show up for LatinX guests. Your work will live across channels, including Video, Social, Digital, Display, Direct Mail, and In-Store Experiences. You will collaborate with a broad team of Art Directors, Copywriters, Production Artists, Project Managers, and Associate Creative Directors -- bringing Target brand and category campaigns to life, while infusing audience perspective. You will need to demonstrate strong taste level and experience in photo/art direction, graphic design, and typography.

You will deliver on business goals and objectives, and advocate for empathy with your passion to understand guest needs. We will support you along the way with onboarding, as well as personal and career development, to help you grow as a strong Senior Art Director. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • 4-year college degree and/or equivalent experience
  • 5 -7 years of creative experience
  • Experience developing compelling work for LatinX audiences
  • Strong portfolio demonstrating breadth of design and photo art direction expertise
  • Strong conceptual skills and expertise in typography and use of photography
  • Strong knowledge of CS software and the Mac platform
  • Flexible to travel (weekends included)


Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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