Mystic Lake Casino Hotel

Copywriter - CONTRACT

Prior Lake, MN
Mar 29, 2021
Apr 28, 2021
Mystic Lake Casino Hotel
Job Type
Employment Status
Full Time
Job Description Job Summary:   Develop copy and proofreading all forms of media including all print and digital executions, within given creative guidelines to ensure consistency of brand voice across all marketing channels. Heavy emphasis on writing for a digital environment including but not limited to banner ads, emails, site content including search and keywords and social media. The Copywriter collaborates with the Senior Copywriter and other members of the creative team and internal clients and clearly conveys copy that will inspire consumers to act.   Job Duties:  
  1. Translate high-level ideas that originate from multiple internal clients into compelling brand voices.
  2. Collaborate with other members of the marketing team to formulate creative strategy and develop campaigns.
  3. Writes clear and compelling copy for all forms of media including digital advertising, social media, web, direct mail, print collateral and audio scripts to inform audiences of all the promotional, entertainment and amenity offerings.
  4. Listens to, discusses and Interprets internal client's core message and target audience to build marketing projects and campaigns.
  5. Brainstorms visual and copy ideas with other members of the creative team within creative guidelines.
  6. Proofreads to ensure consistency of brand voice and accuracy of copy across all marketing channels.
Days Monday - Friday Hiring Rate or Hiring Range 1. Based on Qualifications Requirements
Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectations of this job:
  • Combination of post-secondary education in English, Communications, Journalism, Marketing, or related field and experience in advertising copywriting equal to four years.
  • Excellent writing, editing and proofreading skills
  • Strong research skills
  • Knowledge of SEO principles to maximize copy's reach
  • Creativity
  • Collaborative spirit
  • Excellent time-management and organizational skills

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