Description:
Digital Media Manager - Email and Push Notifications

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Channel Activation means being close to the action of delivering profitable sales to Target.com and bringing the business's multichannel vision to life. You'll create and implement industry-leading digital media plans for Brand & Category Marketing while staying on the cutting edge of emerging digital media innovations. Cultivating an environment of full-team engagement, leadership and personal development, you'll be a champion for open communication and program transparency.

As an Email and Push Marketing Manager, you'll work with various internal teams to develop and optimize strategies to increase guest engagement and improve Email and Push channel yield within defined categories. This is a unique opportunity to play a key role within an innovative, fast paced team that is continually looking for ways to maximize guest engagement through messaging channels. You will own and deliver plans related to assigned categories and work to maximize impact of your messages. You will also be a Team Member who models Target's behaviors. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Key Responsibilities Include, but not limited to:

• Tactical media planning and activation of Email and Push channels
• Providing performance reporting and insights
• Own testing and measurement related to owned categories
• Analyzing and sharing competitive and industry benchmarking
• Being point of contact for internal and external partners
• Performing QA of assets

About you:

• Four-year degree
• 4+ years' experience in Digital Media (Email or Push Notifications preferred), Ecommerce, or CRM related field)
• Experience in direct-response media planning with a focus on optimization and measurement
• Experience with Web and CRM Analytics
• Excellent communication and presentation skills
• Excellent attention to detail and analytical skills
• Results oriented
• Self-starter who enjoys problem solving
• Curious and enjoys the process of learning

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications: