St.  Catherine University

Director of Marketing & Communications

Location
Minnesota
Posted
Apr 09, 2021
Closes
Apr 26, 2021
Ref
20200086-STAFF
Category
Education
Employment Status
Full Time
The Marketing & Communications department invites applications for a Director of Marketing & Communications position.

Members of the Marketing & Communications team are storytellers who create engaging and dynamic marketing messages and materials that raise the profile and awareness of St. Catherine University. Members of this team serve as the voice of St. Kate's, representing our diverse student body, our commitment to social justice, and helping to achieve our organizational mission.

The Director is a key member of the Marketing & Communications team. This person will help develop and direct a comprehensive program that advances the university's marketing and communications goals by presenting and marketing St. Kate's in a compelling way that is consistent in a variety of mediums and across multiple channels. This position works cross-functionally with our internal partners and clients to meet strategic goals, develop effective marketing materials and campaigns, and help drive organizational growth. The Director's focus includes undergraduate and graduate recruitment efforts, strategic communications, reputation-building and brand awareness; and public relations. This position also brings an analytic and data-driven approach to the work that fosters smart, effective strategies and messages. Responsibilities will be to:


  • Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment, reputation, and philanthropy.
  • Supervise staff and lead the effort in development and implementation of effective branding for the University.
  • Develop strategic, integrated marketing plans, including marketing strategy for new and existing programs in collaboration with the Vice President of Marketing & Communications, Academic Affairs, and Admissions & Enrollment, including establishing goals and objectives.
  • Oversee the implementation of outreach, recruitment, and marketing strategies across programs - including campaigns, events, digital marketing, and public relations outreach programs.
  • Manage the activities of diverse Marketing & Communications functions, which include planning, coordinating, administering, and evaluating programs, projects, processes, policies, systems, and standards; determining strategic and ongoing work priorities; and allocating financial and human resources.
  • Create an environment that supports collaboration, high-quality work products, and creativity.
  • Partner with project manager to ensure distribution and quality of work; qualify, prioritize, and delegate workloads for team members.
  • Provide leadership, vision, and direction to team and clients, including providing expertise and advice to campus leadership regarding internal and external public relations matters.
  • Mentor and develop team members to fulfill their greater growth potential; lead team to actively participate in campus life to ensure deep awareness of University story as it continues to evolve
  • Develop strategic communications for constituent audiences during times of crisis, including but not limited to community messages, talking points, and media statements in collaboration with the VP of Marketing & Communications, Media Relations Specialist, and University leadership and/or spokespersons.


St. Catherine University in St. Paul/Minneapolis, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine enrolls nearly 5,000 students in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.

Minimum Qualifications
  • Bachelor's degree in English, Journalism, Communications, Marketing, Public Relations or related degree
  • Advanced experience in marketing, communications, or public relations
  • Two (2) years of supervisory experience
  • Superior, AP-style writing and editing skills; strong attention to detail
  • Experience translating deep customer insights into content strategy approach that is personalized, relevant, and strategic

Preferred Qualifications
  • Experience working in an advertising agency
  • Higher education enrollment experience


We seek creative, adaptable staff who enjoy working in a university climate that promotes cultural diversity, multicultural understanding, and cultural fluency. Consistent with the university's commitment to women, diversity and social justice, preference will be given to candidates who manifest these themes in their experience and service.

EEO Statement

St. Catherine University is an equal opportunity employer. Our commitment to inclusion reflects the central value of the Sisters of St. Joseph of Carondelet to “love of neighbor without distinction” and provides a learning and working environment that is enriched by the diversity of all our members. Individuals of religious, racial, ethnic, gender identity, nation of origin, or disability groups that have traditionally had less representation in higher education are encouraged to apply. Should you need an interview accommodation please contact us at hr@stkate.edu or 651-690-6565.

Application instructions for STAFF

Visit St. Kate Careers to apply. Please submit a cover letter detailing your interest in the position and how your experience aligns with the position requirements. Please also include up to 3 work samples that demonstrate your experience in leading a marketing or communications project. This may include but it is not limited to writing samples, campaign materials or plans, or marketing materials. Three references and successful completion of a background check will be required for employment. Application deadline is April 25, 2021.


St. Catherine University
2004 Randolph Avenue, St. Paul, MN 55105
Equal Opportunity Employer / Drug Free Workplace / Tobacco Free Workplace



Our university is a proud member of the Upper Midwest HERC and is committed to recruiting and retaining outstanding and diverse faculty and staff and assisting dual career couples. For more information and to find other higher education jobs in the Upper Midwest region, visit: www.uppermidwestherc.org.

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