Paid Media Manager

Employer
Target
Location
Minneapolis, Minnesota
Posted
Apr 20, 2021
Closes
Apr 28, 2021
Employment Status
Full Time
Description:
PAID SEARCH MANAGER, DIGITAL MEDIA & SEARCH

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Digital Media & Search means being close to the action of delivering profitable sales to Target.com and bringing the business's multichannel vision to life. You'll create and implement industry-leading digital media plans for Brand & Category Marketing while staying on the cutting edge of emerging digital media innovations. Cultivating an environment of full-team engagement, leadership and personal development, you'll be a champion for open communication and program transparency.

As a Paid Search Manager you will play a critical role in leading day-to-day management and optimization of Target digital media campaigns across paid search media channels, including, but not limited to Google, Bing and Pinterest. You will be accountable to executing scalable tactics to drive brand, engagement and performance results. You will commonly perform custom analysis, develop reporting/insights and communicate results to partners and key stakeholders. You'll be responsible for developing consistent processes and execution techniques to help streamline our go-to market activation strategies, including but not limited to: campaign set-up, content planning, audience segmentation, bidding strategies and budget/performance pacing. You are expected to keep pace with paid search and overall digital marketing trends and translate relevant industry developments into enterprise strategies for Target.

About you
  • Relevant work experience or academic accomplishments related to Advertising, Business, Marketing, Finance, Economics, Mathematics or related concepts.
  • 5+ years of experience in SEM/Paid Search/Paid Social and/or product feed-based advertising management and execution.
  • Activation and media strategy experience with paid search and/or social platforms including, but not limited to: Google Ads/Google AdWords, Pinterest, Facebook and Instagram, Snapchat, Twitter.
  • Experience in direct response media (specifically Product Ads, Shopping Ads, Paid Social), with optimization and measurement geared toward driving digital conversion.
  • Detailed knowledge and experience with paid search and paid social bid management platforms (i.e. Search Ads 360, Kenshoo, Marin, 4C, etc.)
  • Intimate knowledge of technical aspects of configuration, optimization and measurement of paid search campaigns activated to drive eCommerce sales (i.e. pixels, attribution, prospecting vs. retargeting, etc.).
  • Advanced computer skills, including high-level proficiency in Excel (including, but not limited to, pivot tables and VLookups).
  • Strong analytical skills with experience in a variety of analytics tools including Adobe and/or Google Analytics.
  • Comfortable navigating through ambiguity with a strong sense of prioritization for action.
  • Excellent problem solving skills with high levels of autonomy and self-motivation.
  • Highly detailed oriented with excellent organizational skills while managing multiple projects.


Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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