Marketing Associate - Social

Expiring today

Employer
Target
Location
Minneapolis, Minnesota
Posted
Apr 28, 2021
Closes
May 09, 2021
Employment Status
Full Time
Description:
Job Description: Marketing Associate, Social

About us:
Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Target Marketing: Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Brand Marketing + Social Media is an opportunity to create clear and compelling strategies that engage key audiences and drive brand equity and loyalty to increase Target's share of shopping trips. You will apply your deep understanding of the marketing landscape and guest attitudes and behaviors to build industry-leading plans and content to achieve Target's business objectives. You will connect across key partners, including Guest Insights, Media Strategy, Creative, Finance and Project Management. Your deep social expertise will support your assigned strategies to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally internal and external partners across functions-from Marketing to world-class agencies to industry influencers. Here, you will be challenged to deliver the compelling, seamless and innovative work that inspires guests to choose Target.

As a Social Marketing Associate, you will lead our social engagement efforts for our

Gen-Z guest and coordinate reactive content tailored for the Gen-Z audience. You will continuously monitor & moderate guest conversation for trends and opportunities to engage this audience. You will develop daily guest-centric engagement and response strategies; independently execute qualified 1:1 responses and engagements on Target and guest content, mine for relevant UGC and obtain appropriate permissions for use in Target properties. Assist with day-to-day publishing of planned content for all social platforms in accordance with platform best practices. You will share timely, guest-led and cultural insights with Content Strategy Manager and other partners to help advance engagement and content strategies. Partner with Social Analyst to evaluate & track performance of organic content; consult with Social Analyst on implementation of relevant hashtags to extend our reach organically. You will identify content opportunities, co-concept and create or commission content for Instagram and TikTok leveraging brand, UGC, influencer and original assets based on guest signals, conversations, cultural trends, enterprise priorities & established editorial framework. Engage key partners to take content ideas from conception to execution. Leverage traditional creative programs and tools, mobile apps and existing platform features the way GenZ uses them. Develop post copy in accordance with editorial direction, ensuring authentic voice for the audience.

Other duties as assigned.

About you:
  • College degree required
  • 1-2 years relevant work experience
  • Passion for social media, pop culture and retail
  • Deep knowledge of digital and social platforms (TikTok, Instagram, Snapchat) and content

development on these platforms
  • Strong creative eye for content native to each social platform
  • Background in one or more of the following: graphic and digital design, photography, video

editing
  • Proven experience with one or more of the following social media design tools:

Adobe Photoshop, Adobe Illustrator, Adobe Spark, Canva, InShot
  • Demonstrated ability and track record of building and maintaining robust cross-channel

management strategy (TikTok, Instagram)
  • Strong written & verbal communication + attention to detail
  • Excellent time and project management skills; ability to work within tight deadlines
  • Analytical, able to distill, synthesize and draw conclusions on raw data. Ability to assess

ROI and program effectiveness.
  • Forward thinking, naturally curious, self-starter
  • Must be able to work independently as well as cross-functionally


Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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