IoT Marketing Manager

Bloomington, MN
Apr 29, 2021
May 29, 2021
Job Type
Employment Status
Full Time

At The Toro Company's corporate headquarters in Bloomington, Minnesota we pride ourselves in being an industry leader for outdoor environment products. These markets include turf and landscape maintenance, snow and ice management, underground utility, specialty construction, and irrigation and outdoor lighting solutions. Our teams at this location take pride in being on cutting edge of creating innovative products while partnering with world-class employees that bring passion to their everyday work. This is a location that truly values its employees with upward career mobility and advancement opportunities.

We invite you to become part of our team!


Our Marketing Manager – IoT (Internet of Things) is responsible for all project management activities for the Landscape Contractor Equipment (LCE) IoT/smart connected product portfolio driving growth through execution of LCE platform roadmaps and integration with the Horizon360 SaaS business ecosystem. This position fosters collaborative relationships with leaders in Marketing, Sales, Engineering, IT to implement a customer value focused platform roadmap while simultaneously managing her/his own product categories.


  • Identify and execute new product launches and business development opportunities in the professional markets for smart connected products and embedded sensor technology

  • Ensure alignment with cross-functional enterprise teams on IoT development and strategic initiatives

  • Strategic design and implementation of digital centric business models

  • Manage and drive LCE’s IoT project portfolio and partner with Horizon360 leadership team to ensure seamless end-user product integration

  • Collaborate with key Electrical Engineering, IT Development, Marketing and Software Development partners

  • Manage and execute IoT product roadmap built directly from LCE customer values

  • Partner with Customer Care team to ensure alignment on Toro Total Care model

  • Establish and maintain relationships with professional customers and territory sales field personnel

  • Effectively present recommended objectives, strategies, action plans, and business policies to the division leadership team

  • Focused effort on speed to service / resolve customer issues in rapidly evolving IoT market

  • Ensure alignment with leadership on strategies, key milestones and project launch timing


  • Lead cross-functional teams for smart connected product launch and management efforts

  • Domestic and Canadian focus to include collaboration with international marketing team.

  • Broad retailer interaction to include OPE dealer, OPE distributor and online partners.

  • Partnership with other professional and enterprise product categories for successful product launches and sales channel execution.

  • Limited travel due to Covid-19 restrictions according to company policy. Historically 25% travel (mostly domestic)


  • Bachelor’s degree in Computer Science, Business, Engineering or Marketing and 5 plus years of marketing or product related-experience; a Master’s degree a plus.

  • Demonstrated knowledge of software development, electrical systems, and related problem solving

  • Experience managing complex projects, ambiguity and possesses the capability to manage multiple priorities in a fast-paced, rapidly evolving environment

  • Demonstrated knowledge of agile software development, electrical and problem solving. Preference given to candidates with demonstrated durable consumer goods experience

  • Significant experience developing and implementing Smart Connected Products and Internet of Things strategies, rapid problem solving and deploying software as a service

  • Strong interpersonal skills with demonstrated ability to deliver clear and concise communications to cross-functional teams and executives

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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