Leads a culture of sales across the community through the implementation and management of sales initiatives, conducting sales activities and ensuring a tactical sales approach is followed across assigned business units resulting in achievement of established census goals. Participates in the establishment of sales/census goals for the community in cooperation with operations leadership. Develops and executes census development plans and programs and develops collateral materials for use at the community to assist in facilitating meeting established sales goals. Continually updates and maintains professional and technical knowledge of the senior living industry, associated markets, sales techniques and sales technology. Responsible for compliance of established systems and sales processes for assigned community. Identifies improvement opportunities of community sales performance and implements changes. Uses sales data analysis and reports to ensure trends are captured, markets are understood and sales practices are maximized. If position has direct reports, manages the selection, training, development and performance assessment of direct reports in a manner to promote the retention of a motivated, professional workforce within Benedictine. Promotes the Benedictine Mission and Core Values of Hospitality, Stewardship, Respect and Justice by bringing the Mission and Core Values into the day-to-day activities of the company.