Marketing Manager - Electrification Strategy
At the Toro Company's corporate headquarters in Bloomington, Minnesota we pride ourselves in being an industry leader for outdoor environment products. These markets include turf and landscape maintenance, snow and ice management, underground utility, specialty construction, and irrigation and outdoor lighting solutions. Our teams at this location take pride in being on the cutting edge of creating innovative products while partnering with world-class employees that bring passion to their everyday work. This is a location that truly values its employees with upward career mobility and advancement opportunities.
We invite you to become part of our team!
The Marketing Manager will lead Toro’s Residential Portable Power Equipment key product platforms for the North American market focused on suburban/urban homeowners (SUBU)home owners with acreage (HOWA) and drive category expansion opportunities across the Residential Landscape Contractor division. Manage HOWA customer-focused product portfolios, built from strategic market intelligence, to achieve and exceed divisional growth, market share, and profitability goals.
DUTIES & RESPONSIBILITIES:
Identify and execute new product launches and business development opportunities in the residential markets for Portable Power. assigned category
Initiate in-field market and/or customer research activities to measure Toro market share, customer requirements and market needs, and test new product and service concepts.
Direct retail sales promotional strategy through price models, regional analysis, and competitive marketplace intelligence.
Collaborate with aftermarket parts personnel to develop holistic parts and accessories growth plans.
Partner with customer care team to create product and sales training courses for new and current products.
Spearhead strategic professional brand development via customer profile focus.
Establish and maintain relationships with professional customers and territory sales field personnel.
Develop and execute annual business category plans achieving financial, sales, share, inventory, warranty, and other agreed upon measurement targets.
Effectively present recommended objectives, strategies, action plans, and business policies to the division management team.
Track market reaction, acceptance, and effectiveness of marketing programs and policies.
Prepare marketing collateral as it relates to promotions, advertising, public relations, and trade shows.
Other tasks and assignments as requested.
P&L responsibility for assigned product categories.
Lead cross-functional teams for product launch and management efforts.
Domestic and Canadian focus to include collaboration with international marketing team.
Broad retailer interaction to include OPE Outdoor Power Equipment dealers, OPE distributors, mass retailers, and online partners.
Partnership with other professional product categories for successful product launches and sales channel execution.
Up to 25% travel – North America. Limited travel due to Covid-19 restrictions according to company policy. Historically 25% travel (mostly domestic)
Bachelor’s degree in marketing related field and 6 plus years of marketing product related-experience; or MBA degree and 3 plus years of related experience.
Experience managing a significant product category with full P&L responsibility.
Demonstrated success in go-to-market commercialization with experience managing significant launch efforts of new products. Preference given to candidates with consumer products experience.
Experience working with dealer direct and distributor direct channels.
Thorough knowledge and experience within assigned product line category.
Significant channel management experience working closely with OPE dealers, OPE distributors, and mass retailers. Various end customer facing sales teams.
Strong analytical skills with superior interpersonal, communication and leadership skills.
Proven team player, fully supportive of division, and company objectives and culture.
We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.