Sales & Marketing Information Manager

Riverside, CA
Aug 05, 2021
Sep 04, 2021
Job Type
Employment Status
Full Time

Job Purpose:

The primary responsibility of this position is to develop and manage business intelligence tools and systems that help provide a better understanding of business performance, programming needs and decision-making. This role serves as the primary process owner for key sales and marketing programs and as the leading analyst for market activity and channel performance. The position is also responsible for customer CRM strategy in support of key business priorities and managing CRM tools such as Salesforce.

The Golf Irrigation Sales & Marketing Information Manager will also represents Golf Irrigation on cross-enterprise projects related to data-sharing, integration and common business systems.

Job duties & Responsibilities:

Information Management and Analysis

  • Develop and deliver necessary reporting and data-sharing tools to effectively convey business performance

  • Oversee utilization of Salesforce and ensure its capabilities to support key business objectives

  • Drive information- and analytics-related strategy in support of LRP and Annual Plan

  • Manage golf market support program and work with Programs Admin to improve tracking and forecasting

  • Work with Marketing Manager to execute sales and marketing programs with specific focus on process and metrics

  • Implement and manage pricing approval and deviation process

  • Serve as key driver of collaboration and information-sharing with NSN, Commercial, Corporate Accounts, Distributor Development, and other enterprise interest groups to drive improved business results

  • Maintain key data and files in support of Golf Irrigation business (e.g., pricing, GMS forms, channel contacts, etc.)

System Management and Technical Lead

  • Act as division lead with Information Services to drive system performance, upgrades and enhancements.

  • Business intelligence and analytics

    • Lead division efforts to provide descriptive, predictive and prescriptive analytics needs

    • Lead division efforts to implement data dashboard applications and business intelligence platforms (e.g., Qlikview, MSBI, Connectivity, etc.) and serve as power user

    • Support cross-divisional analysis and reporting

    • Serve as divisional system expert and cascade knowledge and training as warranted

  • S&I data

    • Harvest and analyze S&I data and reporting process for Golf Irrigation

    • Team with I.S. and distribution to ensure data is being transmitted, is accurate and flows to the relevant reporting systems.

  • Data Driven Direction

    • Drive development of a process to better track distributor installed base

    • Build business model to assess customer purchase activity and predict new opportunities

    • Ensure data is captured and accessible within CRM tools

  • CRM Management

    • Interpret business needs into functional requirements and develop useful enhancements to the Salesforce system

    • Maintain CRM platform to ensure content remains accurate via standard processes and procedures

    • Collaborate with sales managers to streamline data capturing processes and incorporate into CRM where appropriate

    • Work cross functionally to ensure the CRM system design is robust and capable of interfacing with corporate information systems, departmental databases, third party lead management and mapping programs

    • Represent Golf Irrigation Sales and Marketing on the CRM Governance Team

    • Ensure user compliance with current department requirements as it relates to the use of, identify knowledge gaps, create action plans and implement training as identified to motivate sales team to engage as a benefit tool for their business

Job Qualifications:

  • Education: Bachelor of Arts/Science degree from an accredited college or university required. Business or Marketing preferred. MBA helpful but not required. Requires a strong sales and business background, excellent analytical skills, with experience and knowledge of technology tools, particularly Salesforce.

  • Experience: 8+ years sales analysis/forecasting and/or marketing experience required – durable goods experience preferred. Work closely with Director, Sales & Marketing, Marketing Manager, National Sales Manager, Golf Sales Managers, Product Managers and Distribution

  • Computer Skills: High proficiency with key corporate information systems (e.g., SAP, Qlikview, MSBI, Access, Excel, HTML coding). Ability to solve complex problems with innovative solutions. Works independently, with guidance in only the most complex situations. May lead functional teams or projects.

  • Reasoning Skills: Build and maintain strong relationships with Corporate Accounts, Commercial Sales and Marketing, Programs Administration, Finance and other related enterprise entities

  • Travel: <20%

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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