Digital Marketing Specialist Senior

7 days left

Minneapolis, Minnesota
Aug 11, 2021
Oct 02, 2021
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 12 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: In the office, work-at-home or hybrid (in the office 3 or more days per week)

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

This position is responsible for conceiving and executing digital marketing campaigns designed to increase enrollments, member retention and engagement for UCare constituents. Create strategies and tactics to drive the optimization of UCare websites, portals, mobile applications and other externally facing technologies to meet business acquisition, retention, and engagement goals. Create data-driven, trackable, and measurable digital marketing plans that complement and roll-up to overall marketing plans. Recommend and oversee the research, identification and implementation of new digital communication tools and technologies to best meet the strategic needs of the organization, customers, providers, and end users.

• Collaborate with stakeholders to define the highest-value digital marketing strategies and tactics to achieve our acquisition, retention, and engagement goals. Serve as a digital marketing internal consultant for UCare marketing staff.

• Produce tactical digital marketing plans including email, social, programmatic, paid search as well as digital extensions/tracking to offline marketing activities.

• Evolve email collection, storage, and communications strategy, and grow email marketing capacity and programs.

• Plan and implement lead-management and automated marketing campaigns using Microsoft Dynamics CRM.

• Provide timely results and analysis for digital marketing activity.

• Assist in leading enterprise digital projects by working with business and marketing partners to define the digital experience for UCare constituents; articulate a user-focused approach to project roadmaps, features sets and user experience design and measure and evaluate the digital experience across multiple platforms.

• Partner with vendor and agency partners to ensure campaigns produce desired results.

• Remain current on market, competition and trends including tactics, field concepts and practices, applying them to strategies when applicable.

• Establish testing practices and procedures, building a test-and-learn approach to UCare's marketing plans.

• Build and maintain positive working relationships with marketing partners and key stakeholders.

• Other projects and duties as assigned.


Bachelor's degree in Marketing, Project Management, or related field; demonstrated work experience may be considered in lieu of degree.

Required Experience

Five years of digital marketing experience. Strong understanding of SEM, SEO, CRM, attribution, landing page optimization and email marketing best practices, including CRM. Strong knowledge of UX best practices and experience launching digital products. Intermediate knowledge of Google Analytics and advertising tools. Excellent project management skills and proven ability to effectively collaborate among a wide range of stakeholders. Knowledge of applicable data privacy practices and laws.

Preferred Experience

Experience with Sitecore, Microsoft Dynamics 360 CRM, Click Dimensions and health care experience.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 08/10/2021

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