Insights Analyst - Marketing Effectiveness

Employer
Target
Location
Minneapolis, Minnesota
Posted
Sep 14, 2021
Closes
Sep 18, 2021
Employment Status
Full Time
Description:
About us:

Target is an iconic brand, a Fortune 50 company, and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, curious, and accomplished Insights organization. We study our guests to discover new needs and insights, then craft every interaction to build brand love and drive growth. We are market experts who insist on a clear and cohesive understanding of our business objectives, guests, their behaviors, our business strategies to drive success. Our commitment to partnering both internally and with external partners enables us to understand our guests deeply, inform short- and long-term business decisions, and position Target for long-term success within an increasingly competitive environment. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role on the Enterprise Insights team means being a champion for our current and future guests and inspiring the organization to act in their best interest. Your influence will guide actionable strategies with a clear foundation of information and insights.

For the Marketing Effectiveness Analyst role, we are seeking an individual who has a passion for understanding consumer behavior, a curious mindset and an interest in advertising and marketing measurement. You will be responsible for executing and interpreting qualitative and quantitative data to understand and diagnose marketing performance across campaigns, content and channels, championing the consumer point of view. You will manage core processes for ongoing marketing performance tracking. You will develop partnerships with teams across the marketing organization on business questions to provide data, insights and consultation. Someone with a track record of delivering high-quality work amidst the dynamic pace inherent in retail will be a great fit in this role.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • Four year degree
  • 1-3 years of relevant experience in consumer insights, shopper insights, market research, competitive intelligence, marketing or media preferred
  • Interest and experience working with data and strong analytical skills
  • Experience in project management and the ability to manage multiple projects simultaneously
  • Strong collaborator who can effectively partner and communicate across a diverse set of stakeholders
  • Ability to synthesize and clearly communicate findings from data and research to focus on the critical issues


Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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