Director of Database Marketing
- Employer
- Mystic Lake Casino Hotel
- Location
- Prior Lake, MN
- Start date
- Sep 4, 2021
- Closing date
- Sep 30, 2021
Job Details
- Responsible for the strategic development, execution, and maintenance of the direct marketing initiatives for various communication channels including: U.S. mail, email, text, and app.
- Develops, implements and maintains a targeted guest database, establishing strategies and production standards for the accomplishment of objectives. Executes all Marketing business plans to ensure performance and profit objectives for short and long-term goals are met.
- Formulates new direct marketing concepts, ideas, services, and gaming options based on data finding. Presents key results to leadership through data summarization briefings. Facilitates the discovery and implementation of new CRM technology and the integration of this technology with other key data sources.
- Develops and implements a guest contact strategy across all channels. Ensures that the marketing reinvestment is consistent with the expected ROI. Establish processes to monitor and modify database campaigns that are not meeting expected goals. Develops suppression campaigns as needed to minimize over-reinvestment to key segments of the database.
- Leads database system integration discussions with IT and Business Intelligence. Drives the strategy behind CRM software selection, integration, and usage. Innovates to find new software solutions that will benefit the Database Marketing strategy for future initiatives.
- Leads the development of a guest segmentation system, targeting the specific brand personas, utilizing guest lifecycles and Lifetime Value. Identifies trends and insight that allow for optimization of segments, spend, and performance based on data.
- Creates a "test and learn" culture, ultimately creating an industry-leading guest relationship marketing program. Develop, test, and implement traditional and non-traditional methods of attracting and retaining guests, creating brand advocates.
- Leads the development of database marketing analytics, such as statistical modeling, customer profiling, segmentation analysis, and other analytical techniques to improve guest acquisition, retention, engagement, and loyalty.
- Collaborate with the other Marketing Directors and operations leaders to develop a strategic plan to promote and execute on key strategic initiatives, driving engagement and visitation to our digital and land-based offerings.
- Establish and implement best practices for database marketing processes, measurement, evaluation, data capture, and maintenance.
- Identify and implement operational efficiencies, cost savings, and revenue gains across production, postage, print shop, and other aspects of database marketing programs.
- Works closely with the creative and promotions teams to develop and execute marketing promotions that maximize ROI while increasing guest value. Partners with the brand marketing team to lead the development of targeted, relationship marketing campaigns.
- In conjunction with Business Intelligence, completes cost/benefit analysis on proposed and ongoing marketing programs. Develops interactive marketing programs (vendor management, analysis) and executes in conjunction with Brand Marketing department.
- Provides leadership, coaching and growth opportunities for Leaders and Team Members. Continuously builds and environment of engagement, trust, inclusion, open communication, creative and diverse thinking, problem solving, and a collaborative team effort.
- Provide leaderships that is in alignment with SMSC GE purpose, visions, and values. Lead by setting an example where actions and behavior are consistent with value and communication.
- Assure that the team members have the necessary support, information and training to effectively contribute to the team. Focus the team on expectations to support objectives and stakeholders of the SMSC and SMSC GE.
- Interviews and selects team members; plans training and development in conjunction with Human Resources Development, and completes performance appraisals, coaching, disciplinary actions and terminations.
- Combination of post-secondary education in Business, Marketing or related field and database marketing experience in a high volume hospitality, gaming, retail, or related business to equal 10 years, including five years of progressive leadership/management experience.
- Strong overall knowledge and background in direct marketing, marketing programs and promotions.
- Experience in selection and implementation of CRM software. Strong understanding of database systems, queries, and data analysis. SQL knowledge preferred.
- Demonstrated passion and record of success in the creation, delivery and/or measurement of database marketing programs.
- Ability to analyze, interpret, report and act upon financial, guest, casino and statistical data with a demonstrated ability to perform data analysis.
- Strong verbal and written communication skills with demonstrated ability to work and engage effectively with team members, executive management and guests.
- High level of emotional intelligence with ability to self-manage and to collaborate with and influence key enterprise leaders.
Company
Join a Multi-Year Top Workplace!
If you are interested in a fun, fast-paced, friendly environment in one of the most successful casinos in Minnesota or in one of the successful SMSC enterprises, you have come to the right place. Both full-time and part-time opportunities are available for quality people who share our commitment to service excellence.
Visit Us At: http://www.mysticlake.com/employment
Employee Benefits
We believe our team members' talent, hard work, dedication and excellent guest service are the keys to the SMSC's success. We reward our team members and employees with a great benefits package that includes a competitive wage, shift differentials, 401(k), free uniforms (includes laundering), free beverages and discounted meals while working, discounted gas (eight cents off per gallon) at SDCS Convenience Store, and discounted Dakotah! Sport & Fitness health club membership. In addition, full-time team members are eligible for medical and dental insurance, three weeks paid time off your first year, discounted on-site daycare, on-site pharmacy, on-site quick clinic, and tuition reimbursement.
Gaming Enterprise team members must be licensed by our Gaming Commission which requires a comprehensive background check and pre-employment drug test. Employees of Shakopee Mdewakanton Sioux Community must pass a comprehensive background check. Qualified candidates must provide proper documentation throughout the employment process. Candidates receiving a conditional offer must successfully complete all pre-employment requirements before an employment offer is confirmed.
- Location
-
Dakota Development Complex
2680 154th Street NW
Prior Lake
Minnesota
55372
US
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert