Marketing Communications Specialist
Responsible for managing marketing communication projects that support the continued growth of Toro’s Ag business and enhances the brand equity of Toro Ag product lines. Major duties include developing, producing and managing Toro Ag literature and content (print and web), trade shows/events, social media strategy, media/PR company relationship management, merchandizing order/creation, email campaigns and announcements, coordination of videos/pictures for product launches, websites management and developing and maintaining marketing tools for Toro’s channel partners and provide sales support to Toro sales team.
Prepare, execute and implement end-user content and collateral support materials for Toro product lines, including, but not limited to, sales literature, presentations, product catalogs, web content, point-of-sale materials, direct email and social media. Project manage all phases of production, including:
Facilitate communications between the Toro team (i.e., marketing managers) and outside creative services to cultivate and maintain product positioning in support of collateral development.
Select and manage outside creative services; i.e., designers, copywriters, printers, etc. when outsourcing is needed. Obtain cost estimates for all contracted services.
Write, edit, and proofread marketing content as necessary, including sales literature, video scripts, advertisements, web copy, point-of-sale materials, channel communications, etc.
Oversee production of all sales collateral: Creative, proofread, approve design.
Manage sales literature inventories at the distribution center. Replenish materials as necessary. Coordinate to ensure the collateral database is up to date. Provide purchasing vendor estimating to establish purchase orders for new materials.
Secure various department approvals for the release of collateral materials.
Archive completed divisional artwork and finished products
Manage the relationship between Toro and the ad agency/PR firm(s).
Be proficient in graphic design software (Mac/PC) in order to execute on less-than-complex tasks without having to involve outside professional or agency. Must have ability to create/adjust small requests involving graphic design needs and have solid understand to direct designers on more complexes projects.
Assist in the coordination, planning and execution of Toro Ag trade shows:
Coordinate show floor plan and booth layout and signage and video displays, working with sales and marketing management, as well as the show venue, marketing firms and display vendors as required.
Coordinate, design and order advertising/merchandising content for Toro Ag personnel and customers.
Orchestrate photo and video sessions and direct media crew to accomplish media needs. Ensure correct equipment is available for photo/video shoot. Select locations for shoots. Direct which assets should be placed on Toro’s Library.
Work with marketing managers and marketing director to prepare an annual communications plan for Toro Ag business unit. Manage communications budget.
Develop, populate, maintain and strategically manage websites including Toro unique websites such as AquaFlow and DripTips. Execute on email campaigns and communication with customers as needed. Knowledge of SEO, pay-per-click and other web related tools and strategies.
Create, verify and execute on Social Media postings and communication for Toro’s major social media communications platforms (Facebook, Instagram, Twitter, LinkedIn). Create calendar, define products, and define appropriate messaging.
Other duties may be assigned and not all duties listed might be assigned
Work requires the level of educational development normally acquired through completion of a bachelor’s degree in business, communications, journalism, or other related field.
Minimum of 4-6+ years of related experience.
Fluent in Spanish is highly desired.
Must be computer literate with a skill base in Microsoft Office software. Knowledge of various Mac or PC-based graphics software packages.
Must learn (if necessary) and utilize Toro’s software for web content management and Salesforce.com.
Must have good organizational and presentation skills, high productivity, ability to multi task, plus strong project management abilities.
Good written and oral communication skills are essential -- including excellent grammar, punctuation and editing abilities.
Creative thinking is a must in developing compelling visual displays and communication pieces that align with marketing strategies and objectives.
Must project a professional and polished appearance and demeanor, and possess the ability to be appropriately assertive.
We are proud to be an Equal Opportunity Employer including protected veterans and individuals with disabilities. Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee frequently is required to taste or smell. The employee must regularly lift and or move up to 25 pounds, frequently lift and/or move up to 50 pounds, and occasionally lift and/or move up to 100 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.