Product Manager - Individual & Family Plans

Minneapolis, Minnesota
Sep 11, 2021
Nov 12, 2021
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 225,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 12 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: In the office, work-at-home or hybrid (in the office 3 or more days per week)

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

This position is responsible for planning and oversight of a line of UCare products throughout the product lifecycle. Analyze and manage business opportunities and oversee performance and growth of existing product lines.

• Analyze market and understand segments, prospects and current members. Articulate strategic direction for the product line, based on customer needs and business goals, including potential changes to service areas and new product introductions.

• Develop, implement, and modify as necessary annual and multi-year plan(s) for assigned products based on solid understanding of current product assets, functional capabilities, competitors' market position, national trends, political climate, strengths/weaknesses, and customer needs.

• Design new product offerings and enhance benefits and other features of current products, based on customer feedback, sales input, industry trends, regulatory requirements, and research and actuarial analysis.

• Lead a cross-functional product team(s) to guide development and achievement of product plans, track product performance and respond to emerging issues.

• Understand health care insurance marketplace and state/federal regulatory reforms in order to identify opportunities for competitive product development and improvement. In collaboration with Marketing, Sales and Business Development staff, complete ongoing environmental assessments to prepare the organization for future competitive, marketplace and regulatory changes

• Serve as subject matter expert and advocate for assigned products.

• Participate in relevant committees and workgroups at UCare, including those led by senior leaders. Provide market and analytic support to evaluate and recommend new product and business opportunities.

• Provide strategic consultation to other functional areas and committees on product performance, member/provider experience, and other improvement opportunities at UCare.

• Collaborate with colleagues across the company on new product implementation, annual readiness, and other product-related activities.

• Other projects and duties as assigned.


Bachelor's degree in business, marketing, health care/public administration, or related field, Masters level degree preferred. Demonstrated work experience may be considered in lieu of degree.

Required Experience

Five years of experience in a health plan or health care organization with responsibility for product performance. Proven ability to work in a matrix environment and possess the ability to lead a cross-departmental team. Working knowledge of health plan functions, including: operations, marketing/sales, compliance, information systems, data analysis and clinical.

Preferred Experience

Product management or business development experience in the health plan industry. Experience in new product development and launch. Product performance responsibility in a matrix environment. Knowledge of state, federal and commercial health care programs and products.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 09/10/2021

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