Minneapolis, Minnesota
Sep 15, 2021
Oct 27, 2021
Employment Status
Full Time

Target is an iconic, beloved and well recognized brand, a Fortune 50 company and one of America's leading retailers.

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to drive frequency, build loyalty, grow brand equity and expand enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A Director of Marketing role within Target Brand & Category Marketing is an opportunity to create guest-centric, culturally relevant, compelling strategies and tactics that engage guests at every touchpoint. The objective of this work is to drive enterprise sales, increase market share and deliver an amazing guest experience that is uniquely Target with the long-term goal of increasing loyalty and master brand equity. Additionally, Brand & Category marketers provide connectivity across all key partners, including Guest Insights, Media Strategy, Finance, Operations and creative agencies. You will apply your deep understanding of guest attitudes and behaviors to build out industry-leading plans that achieve Target's business objectives for Target's Beauty and Baby categories. Your broad Marketing expertise will support your assigned categories and campaigns to maximize relevance and competitive advantage. Your commitment to partnership and collaboration will rally & inspire internal and external partners across functions-from merchants to vendors to creative partners. Here, you will be challenged to deliver a seamless guest experience that motivates guests to choose Target.

This role requires strong business acumen and strategic thinking skills along with accountability and attention to detail. In your role, you will manage relationships with internal teams and extended partners including Target in India along with creative agencies while leveraging the channel expertise of a broad cross-functional team. Here, your ability to bring teams together to create holistic and effective marketing plans across many disciplines will enable Target to meet the guest where they are. On any given day, you will simultaneously be concepting, planning, and executing several strategies of varying scale; drafting briefs, driving timelines, budget and keeping working teams informed. You will provide partners on-going direction, feedback and approvals throughout the process. You will be responsible for establishing new processes and connections across the enterprise while leveraging your understanding of guest behavior, market trends and competitive insights to optimize short-term performance, develop long-term strategies and identify opportunities for the future.

Principal Duties and Responsibilities:
  • Leads the translation of guest opportunities, white space territories and guest insights into an actionable marketing strategy & oversees team that develops corresponding marketing plans.
  • Leads a team of three Marketing professionals supporting multiple initiatives. Coaches, develops and inspires team to achieve established goals for the business, the marketing organization and the team.
  • Leverages tools, resources and investments effectively & efficiently to drive business & financial goals with responsibility for a multi-million dollar budget.
  • Owner of multiple cross-divisional leader/VP relationships.
  • Seeks to understand guest and business goals and opportunities for growth and prioritizes effectively to focus on fewer, bigger efforts.
  • Leads cross-functional relationships to create holistic, seamless and effective multi-channel work, including but not limited to Merchandising, Brand Management, Marketing Guest Insights, Media Strategy, Finance, In Store Marketing, Promo Marketing, Communications, Experiential, Site Merchandising, Roundel, and multiple creative and media partners.
  • Represents Marketing with key external and internal business partners.
  • Gives constructive, actionable and inspiring creative feedback.
  • Cultivates strong partnerships both internally and externally to support short-term and long-term objectives.
  • Understands & balances guest needs, Target's brand equity and business priorities to maximize marketing effectiveness.

  • College degree required (MBA preferred); Marketing emphasis or major preferred
  • Proven track record of authoring compelling marketing strategies and designing measurable and actionable marketing plans with proven results. Experience with strategic execution of marketing plans, on time and on budget.
  • 12+ years of related work experience; agency or marketing, brand management experience preferred
  • Ability to connect dots across multiple inputs including various business opportunities, requests, sources of insight, industry/ media trends and intuition/ experience
  • Tenacity and courage to inspire to make the work better and be the voice of the guest and business.
  • A desire to collaboratively solve problems.
  • Strong creative acumen and passion for developing creative that retains Target's competitive edge in the market and builds relationships with guests.
  • Ability to inspire, and drive confidence with a range of partners and stakeholders.
  • Personally inspired by both the art and science of marketing.
  • Team leadership and talent development/coaching experience critical
  • Strong written and oral communication skills.
  • Have passion for and/or previous experience with involved categories preferred.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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