St.  Catherine University

Marketing Specialist - Digital / Paid Media

Location
Minnesota
Posted
Sep 30, 2021
Closes
Oct 27, 2021
Ref
20210179-STAFF
Category
Education
Employment Status
Full Time
St. Catherine University and the Marketing Department invite applications for a Marketing Specialist.

St. Catherine University's mission is to educate women to lead and influence . Successful employees believe in the mission and honor our values of academic excellence, community, integrity, social justice, and reflection. St. Kate's is the largest private women's college in the nation, ranked #1 among Minnesota Private Colleges for social mobility. Our Fall 2021 class self-identify as BIPOC at nearly 50%!

Marketing at St. Catherine University is undergoing exciting changes. With a focus now on enrollment goals and content marketing, we connect students to our mission and to their potential to achieve their dreams here. We are digital-first marketing professionals who focus on value-propositions and intuitive design that has meaning to our student segments. And we are driven through measurement of tactics for continuous improvement. Leveraging our collective knowledge and assets, and open team culture, we strive to deliver a best-in-class student experience to students of all races, religions, genders, and abilities.

The Marketing Specialist provides creative, forward-thinking ideas and results that leverage the image, values, messaging, and reputation of St. Catherine University, supporting inbound and outbound marketing strategies for the Marketing and Admissions team. This role collaborates with teams and manages outside vendors to build best-in-class digital and traditional marketing campaigns to generate leads with a focus on pay-per-click ( PPC ). Responsibilities include:

  • Manage internet pay-per-click adverting campaigns including strategy, design, implementation, SEO , and analysis of performance, making recommendations for optimization, establishing visibility to candidates from all races, religions, and abilities.
  • Manage traditional advertising campaigns including print, radio, outdoor, etc. including assessment of performance, including recommendations around changes to achieve better results in attracting students from under-represented groups.
  • Create innovative marketing campaigns based upon robust data and present the recommendations to leadership.
  • Identify objectives in order to meet enrollment goals through appropriate marketing channels, discovering effective marketing and promotional channels to be used to relay product messages to diverse audiences.
  • Conduct market research to identify customer trends, competitor offerings and demographic data.
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copy and collaborate with agency(s) to write engaging copy that is inclusive of all potential students.
  • Establish metrics to track and report on a regular schedule, including measurement
    of success in attracting and retaining BIPOC students.
  • Maintain high standard of quality and brand image for all merchandise used for enrollment and marketing purposes.
  • Stock, price and manage online store, ensuring that product mix meets the needs of the University internal stakeholders.




St. Catherine University in St. Paul/Minneapolis, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine enrolls students in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.

Minimum Qualifications
  • Experience managing PPC campaigns that meet objectives.
  • Experience implementing essential elements of effective marketing campaigns including inbound and outbound strategies, direct response messaging, sales collateral, advertising, direct marketing, web etc.
  • Experience creating a broad array of communication tools that have been effective to their purpose.
  • Experience gathering information and integrating it to analyze and make recommendations.
  • Experience communicating technical information to both technical and non-technical audiences in a patient and respectful manner.
  • Skilled in using Microsoft Office and Google suites.

Preferred Qualifications
  • Agency experience
  • Experience managing vendors for creative content and design
  • Higher education marketing experience




We seek creative, adaptable staff who enjoy working in a university climate that promotes cultural diversity, multicultural understanding, and cultural fluency. Consistent with the university's commitment to women, diversity and social justice, preference will be given to candidates who manifest these themes in their experience and service.

EEO Statement

St. Catherine University is an equal opportunity employer. Our commitment to inclusion reflects the central value of the Sisters of St. Joseph of Carondelet to “love of neighbor without distinction” and provides a learning and working environment that is enriched by the diversity of all our members. Individuals of religious, racial, ethnic, gender identity, nation of origin, or disability groups that have traditionally had less representation in higher education are encouraged to apply. Should you need an interview accommodation please contact us at hr@stkate.edu or 651-690-6565.

Application instructions for STAFF

Visit St. Kate Careers to apply. Three references and successful completion of a background check will be required for employment. For information, contact Karen Zellner at klzellner953 @stkate.edu . Application deadline is October 21, 2021.

Given the way campus life inherently puts people in close proximity to each other, including residence and dining halls, classrooms, and gatherings, the University has determined that a vaccination requirement is the best way to keep our community safe and prevent potential outbreaks as we return to more regular, in-person operations. St. Catherine University is requiring all students, faculty (including adjuncts contracted for the fall semester and beyond), staff, and residents age 12 and older to complete their COVID -19 vaccination series unless the University approves a medical or religious accommodation or other accommodation/exemption as required by applicable law. New employees must submit vaccination documentation or be approved for an exemption/accommodation before beginning work. For more information, visit stkate.edu/coronavirus-info/vaccine .

St. Catherine University
2004 Randolph Avenue, St. Paul, MN 55105
Equal Opportunity Employer / Drug Free Workplace / Tobacco Free Workplace

Our university is a proud member of the Upper Midwest HERC and is committed to recruiting and retaining outstanding and diverse faculty and staff and assisting dual career couples. For more information and to find other higher education jobs in the Upper Midwest region, visit: www.uppermidwestherc.org.

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