Associate Marketing

Expiring today

Perry, OK
Nov 08, 2021
Dec 08, 2021
Job Type
Employment Status
Full Time

Associate, Product Marketing; Horizontal Directional Drills

At Ditch Witch in Perry Oklahoma we pride ourselves on being the leading manufacturer in the underground pipe and cable market. Our plant in Perry stands out because it is a place for people to learn and thrive. We enjoy coming to work because our plant is our community, we see our teammates not only as co-workers but as neighbors and family members. All our locations build the intricate network of machinery that contributes to The Toro Company. We contribute to building communities, cities, and the world.

We invite you to apply and join a team of highly skilled, and highly passionate people.


This employee supports the business objectives of the Ditch Witch Division by efficiently and effectively marketing the products designed, manufactured, sold and supported by and the Ditch Witch and American Augers. Products under the Ditch Witch and American Augers brand provide underground construction professionals the most comprehensive suite of (HDD) products in the industry, including Horizontal Directional Drilling (HDD) equipment, recycling systems, fluid mixing systems and pneumatic tooling.

Duties & Responsibilities

  • Research, analyze and communicates market data from multiple sources.
  • Assist in the analysis of new product or business opportunities including market analysis, emerging technologies, market research, key purchase drivers and competitive analysis.
  • Support identifying unmet customer needs and growth opportunities via the global multi-generational product planning process.
  • Assisting with the new product development projects, ensuring that customer requirements are met, and that schedule and financial targets are achieved.
  • Assist with the development, launch and marketing programs for new products.
  • Work closely with customers, dealers, trade organizations and representatives throughout the company on HDD products.
  • Support Voice of the Customer discovery activities and other market research.
  • Gain in-depth market, industry, customer and competitive knowledge to develop customer driven products that position the company as a leader in the industry.
  • Support product sales training, including participation in live training events and recorded product webinars.
  • Assist with the development of content for sales training tools and marketing collateral materials.
  • Support the Marketing, Sales and Finance teams regarding product pricing strategies.
  • Support activities needed for new product review and project approval meetings.
  • Support industry trade shows, customer experience events, and other key activities.
  • Complete other special assignments, duties, and tasks as required.


  • This position requires office environment part of the time, regular trips to the shop, outside work, in test field, at dealerships, and on customer worksites.
    • The shop and outdoor environments include physical hazards such as utilities (typically gas, electric, sewer and water lines), powered vehicle, bicycle, and pedestrian traffic, sharp objects, and moving machinery.
    • Outdoor environment includes work in all kinds of weather, and construction site conditions such as open excavations, unimproved land, incomplete structures, etc.
  • Regular, extended use of the telephone.
  • Rapidly changing demands, schedules, and deadlines.
  • Working with hazardous materials, including fuels, lubricants, batteries and biological hazards.
  • Air and highway travel. Typically, this employee travels up to 25% of the time.
  • The employee regularly drives rental and Ditch Witch vehicles.


  • Knowledge of the underground construction industry and products.
  • Strong leadership competency in team environments and ability to manage and/or work with multiple project teams on parallel paths
  • Excellent verbal/written communication skills, influencing ability, and effective participation in cross-functional teams.
  • Ability to assist development and implementation of comprehensive, long-range product business plans. This includes research, writing specifications, budgeting, costing, and long-range capacity plans.
  • Business-to-business experience through a dealer/distribution system is highly preferred.
  • Appropriate knowledge of developing and marketing products.
  • Bachelor’s degree in marketing, business, engineering or related field.
  • Have a current vehicle operator’s license and be willing to travel up to 25% of the time (air & highway).
  • Have appropriate correspondence, record keeping, and PC skills.

Education and Years of Experience:

Bachelor’s degree: business, engineering, marketing or related discipline. 2-5 years of industry related experience or MBA with 1-2 years of product marketing experience.

EEO Statement – Position Postings

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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