St.  Catherine University

Social Media Marketing Specialist

Nov 18, 2021
Dec 13, 2021
Employment Status
Full Time
St. Catherine University and the Marketing & Admissions team invite applications for a Social Media Specialist.

Marketing at St. Catherine University is undergoing exciting changes. With a focus now on enrollment goals and content marketing, we connect students to our mission and to their potential to achieve their dreams here. We are digital-first marketing professionals who focus on value-propositions and intuitive design that has meaning to our student segments. And we are driven through measurement of tactics for continuous improvement. Leveraging our collective knowledge and assets, and open team culture, we strive to deliver a best-in-class student experience to students of all races, religions, genders, and abilities.

The Social Media Specialist oversees the social media policy and determines how the University will create and maintain a dynamic, engaging social media content plan and presence that aligns with enrollment goals for recruiting and retaining students of all races, religions and abilities, and builds brand reputation. Responsibilities include:
  • Building a social media plan and campaign strategy through research, benchmarking, messaging, and diverse audience identification.
  • Creating and implementing effective strategies for all social media platforms and accounts, with the goal of achieving followers and leads that include candidates of all races, religions, genders, and abilities.
  • Creating engaging, inclusive and dynamic content used to communicate and connect with current and prospective students, faculty, staff, alumni, parents, media and the broader community, ensuring that the content is inclusive and engages people from diverse backgrounds.
  • Generating, editing, publishing and sharing content daily that is tailored by channel (original text, images, video and HTML ) and that encourages targeted audiences to act and engage with the University stakeholders.
  • Building relationships with program offices and academic centers to uncover and craft content reflecting student and faculty stories and accomplishments that enhance the reputation of the University.
  • Creating a content plan and editorial calendar for the entire University by collaborating with University stakeholders and students.
  • Establish metrics to track and report on a regular schedule, including measurement
    of success in attracting BIPOC students.
  • Recommending strategic and tactical campaign changes based on testing and current campaign performance.
  • Training and deploying a rotating student ambassador program, building relationships with program offices to highlight diverse student stories, generate leads, and promote academic programs.
  • Taking swift action to resolve unfolding issues.

St. Catherine University's mission is to educate women to lead and influence . Successful employees believe in the mission and honor our values of academic excellence, community, integrity, social justice, and reflection. St. Kate's is the largest private women's college in the nation, ranked #1 among Minnesota Private Colleges for social mobility. Our Fall 2021 class self-identify as BIPOC at nearly 50%!

St. Catherine University in St. Paul/Minneapolis, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine enrolls students in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.

Minimum Qualifications
  • Two years of experience as a social media management professional, executing social campaigns, and running programs for multiple business units and stakeholders with results for growth and/or lead generation.
  • Two years' experience using of social media management/ aggregators, such as Hootsuite or Sprout Social for enterprise solutions.
  • Experience developing social media analytics and metrics, and reporting monthly to stakeholders.
  • Experience implementing best practices for social media management and engagement.
  • Current knowledge of social media platforms.

Preferred Qualifications

Candidates will stand out with these preferred qualifications:
  • Advanced training in social media marketing: Certificate, Undergraduate, or Graduate Degree.
  • Agency experience.
  • Experience in higher education marketing.
  • Photography and video production for social media experience.

We seek creative, adaptable staff who enjoy working in a university climate that promotes cultural diversity, multicultural understanding, and cultural fluency. Consistent with the university's commitment to women, diversity and social justice, preference will be given to candidates who manifest these themes in their experience and service.

EEO Statement

St. Catherine University is an equal opportunity employer. Our commitment to inclusion reflects the central value of the Sisters of St. Joseph of Carondelet to “love of neighbor without distinction” and provides a learning and working environment that is enriched by the diversity of all our members. Individuals of religious, racial, ethnic, gender identity, nation of origin, or disability groups that have traditionally had less representation in higher education are encouraged to apply. Should you need an interview accommodation please contact us at or 651-690-6565.

Application instructions for STAFF

Visit St. Kate Careers to apply. Three references and successful completion of a background check will be required for employment. For information, contact Karen Zellner at kzellner953 . Application deadline is December 12, 2021.

Given the way campus life inherently puts people in close proximity to each other, including residence and dining halls, classrooms, and gatherings, the University has determined that a vaccination requirement is the best way to keep our community safe and prevent potential outbreaks as we return to more regular, in-person operations. St. Catherine University is requiring all students, faculty (including adjuncts contracted for the fall semester and beyond), staff, and residents age 12 and older to complete their COVID -19 vaccination series unless the University approves a medical or religious accommodation or other accommodation/exemption as required by applicable law. New employees must submit vaccination documentation or be approved for an exemption/accommodation before beginning work. For more information, visit .

St. Catherine University
2004 Randolph Avenue, St. Paul, MN 55105
Equal Opportunity Employer / Drug Free Workplace / Tobacco Free Workplace

Our university is a proud member of the Upper Midwest HERC and is committed to recruiting and retaining outstanding and diverse faculty and staff and assisting dual career couples. For more information and to find other higher education jobs in the Upper Midwest region, visit:

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