Product Marketing Manager
- Employer
- The Toro Company
- Location
- Riverside, CA
- Start date
- Nov 19, 2021
- Closing date
- Dec 19, 2021
Job Details
Job Purpose
Support the business objectives of the Irrigation Division and the International Division, by efficiently and effectively managing assigned irrigation products through their entire lifecycle. Key functions include: identifying unmet customer needs and growth opportunities, and communicating them via the global multi-generational product planning process; leading new product development projects, ensuring that customer requirements are met, and that schedule and financial targets are achieved; launching new products crisply and successfully; and providing clear direction regarding other day-to-day product management tasks.
Duties & Responsibilities
- Develop, present, and execute multi-generational product plan for assigned products.
- Deliver against annual net sales and inventory goals for product line(s).
- Lead new product development projects, serving as the advocate for the customer, and developing and communicating clear product specifications.
- Coordinate Voice of the Customer activities and other market research required to fully understand assigned product line(s).
- Develop product launch plans in collaboration with marketing managers and marketing communications teams.
- Provide channel partners with timely and accurate product information.
- Together with sales leadership, develop annual sales forecast and quarterly adjustments
- Participate in product development and sustaining team meetings on a regular basis.
- Plan and deliver product sales training, including participation in live training events and recorded product webinars.
- Develop content for sales training tools and marketing collateral materials.
- Monitor competitive product activity, and develop competitive product comparisons for use in training the Toro and distributor sales teams.
- Collaborate with marketing managers, Sales team, and Finance team regarding product pricing strategies.
- Contribute to NPD meetings and project approval meetings.
- Monitor feedback on product performance. Prioritize and lead significant corrective action efforts as needed
- Support customer support and order services with product related assistance
- Support industry trade shows, customer experience events, and other key activities.
- Complete other special assignments, duties, and tasks as required.
Job Dimensions
- Manage product portfolio
- Contribute to long-range and annual plans.
- Work closely with marketing directors, regional marketing managers, and marketing communications teams.
- Build strong cross-functional working relationships with Engineering, Sales and Customer Care departments.
- Travel Requirement: 10-15%, including international travel.
Specifications
Education and Years of Experience
Bachelor’s degree in marketing or related discipline, and 5+ years marketing experience (or MBA with 3+ years marketing experience), to include new product development in durable, service-oriented goods.
On-the-Job Experience
- Experience with industrial control hardware or similar products desirable
- Experience in product development.
Capabilities
- Excellent verbal/written communication skills, influencing ability, and effective participation in cross-functional teams.
- Demonstrated ability to clearly understand markets and customer needs.
- Ability to lead and manage multiple project teams.
- Strong analytical skills.
Company
History
The Toro Company has a pioneering spirit. The company began as Toro Motor Co., an engine supplier for Bull Tractor Co., and survived the tumultuous years of World War I by building steam engines to support the war effort. Toro shifted gears in 1920, changing its name to Toro Manufacturing Co. and refocusing on farming equipment.
In 1921, Toro created the first mechanical golf course maintenance equipment by mounting five lawn mowers behind a Toro tractor to mow the fairways at Minikahda Country Club in Minnesota. As the company expanded further, it established a network of distributors that still exists today. These distributors enhance the professionalism and knowledge associated with the Toro brand.
Toro entered the international marketplace in 1928, shipping golf course and grounds maintenance products worldwide. Throughout the 1900s, Toro developed innovative products to serve homeowners and professionals alike, a growth that continues in the new millennium.
Vision
Toro has a vision for the future and the wisdom of the past. Since 1914 Toro has created innovative, high-quality products that are the best in the turf and landscape market. For us, success is measured not just in numbers but also by the satisfaction of our customers, the preservation and beauty of the environment, and the growth of our employees.
Toro's products are as diverse as our customers. From landscapers and golf course managers to homeowners, grounds and sports field managers and beyond, our equipment is built to satisfy the needs of our customers.
In addition, Toro also gives back to the industry and the communities it serves. Through The Toro Foundation, a portion of every Toro purchase is returned to communities and the turf industry. And The Toro Scholars Program awards scholarships to tomorrow's outdoor landscape industry leaders.
Mission
Toro's mission is to be the leading worldwide provider of outdoor landscaping products, support services and integrated systems. We also explore new opportunities that build revenue growth and sustainability using our core competencies to gain a leading market position.
Environment
Toro is a company with its eyes focused on a future of innovation and growth, yet firmly rooted in its rich heritage. Toro is its people and the commitment that each employee brings to their job. Toro knows that our company's best chance for success is to unleash the potential of our best resource - our people. It's their efforts that have built our company, and that will carry us into the next century.
Benefits
The Toro Company offers a well-balanced benefits program designed to provide a basic level of retirement security and protection against the risks of illness, accident, disability and death. Several of the plans offer the employee flexibility to purchase additional coverage protection at group rates, depending on their individual and family needs. A brief selection of benefits include:
- Medical Plan
- Dental Plan
- Life and Accidental Death and Dismemberment Coverage
- Disability Coverage
- Business Travel Accident Coverage
- Toro 401(k) Employee Investment Savings and Toro Matching Plan
- Employee Stock Ownership Plan
- Tuition Reimbursement
- Health Care and Dependent Care Spending Accounts
- Vacations
- Holidays
- Product Purchase Programs
- Employee Assistance Program
- Credit Union
- Free Parking
- Location
-
Bloomington
MN
US
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