Sr Insights Researcher

Employer
Target
Location
Minneapolis, Minnesota
Posted
Nov 20, 2021
Closes
Dec 06, 2021
Employment Status
Full Time
Description:
Sr. Insights Researcher, Shopper and Marketplace Insights

Target is an iconic brand, a Fortune 50 company, and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, curious, and accomplished Insights organization. We study our guests to discover new needs and insights, then craft every interaction to build brand love and drive growth. We are market experts who insist on a clear and cohesive understanding of our business objectives, guests, their behaviors, our business strategies to drive success. Our commitment to partnering both internally and with external partners enables us to understand our guests and the marketplace deeply, inform short- and long-term business decisions, and position Target for long-term success within an increasingly competitive environment. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role on the Enterprise Insights team means being a champion for our current and future guests and inspiring the organization to act in their best interest. Your influence will guide actionable strategies with a clear foundation of information and insights.

As a Sr Insights Researcher, Shopper and Marketplace Insights, your role will be focused on supporting work to understand the evolution of shoppers, shopping, and the marketplace in service of informing the Target experience of the future. You will be responsible for driving insights that inform and influence decision-making, and uncovering opportunities for growth by leading work that includes a variety of approaches including qualitative and quantitative research, secondary and syndicated data sources, and brand and segmentation data. Travel may be required.

Requirements
  • Bachelor's degree required, advanced degree a plus
  • 2-4 years of Research/Analytics/Insights experience
  • Ability to synthesize and clearly communicate complex findings using a variety of data sets to focus on critical issues and actionable opportunities
  • Experience analyzing syndicated data or marketplace observations, and identifying patterns, themes, and trends
  • Strong collaborator who can work both independently and effectively with others
  • Ability to manage multiple projects simultaneously


Preferred
  • Understanding of retail, shopper marketing, or experience insights
  • Experience in a variety of methodologies, including qualitative (e.g. ethnography, online consumer panels, IDIs, shopper intercepts, consumer journeys) and quantitative (segmentation, buyer analysis, concept testing, brand tracking).


Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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