Description: Sr. Analyst, Category Insights
Target is an iconic brand, a Fortune 50 company, and one of America's leading retailers.
Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, curious, and accomplished Insights organization. We study our guests to discover new needs and insights, then craft every interaction to build brand love and drive growth. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies enables us to understand our guests deeply, inform short- and long-term business decisions, and position Target for long-term success within an increasingly competitive environment. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role on the Category Insights team means being a champion for our current and future guests and inspiring the organization to act in their best interest. Your influence will guide actionable strategies with a clear foundation of information and insights.
As a Sr. Analyst, Category Insights, you will play a role in partner's guest-centric decision-making and shaping Target's marketing and business strategies that address changing consumer and business needs. You will help scope, design and execute a variety of insights projects in partnership with internal and external partners. A role on the Category Insights team means you will contribute to helping inform Target's current and future category business growth.Requirements
- Bachelor's degree
- Required: 4+ years of work experience.
- Preferred experience: 2+ years of insights/market research experience
- Experience in a variety of methodologies, including qualitative (e.g. ethnography, online consumer panels, IDIs, shopper intercepts, consumer journeys) and quantitative (segmentation, buyer analysis, concept testing, brand tracking).
- Experience partnering with third-party research agencies.
- Experience analyzing syndicated/marketplace data and applying macro trends
- Ability to synthesize findings from multiple sources to tell a holistic, influential "what, why, so what" story and start to translate into insights
- Strong collaborator who can effectively influence a diverse set of stakeholders both horizontally and vertically
- Ability to manage multiple projects simultaneously
This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.Colorado, Connecticut or Nevada Residents Only:
The salary range for Colorado, Connecticut or Nevada residents is ($62,500) to ($112,500). Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.Americans with Disabilities Act (ADA)
Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.