Sr. Insights Manager - Category Insights (Full-Time Remote or Hybrid)

Minneapolis, Minnesota
Apr 25, 2022
May 29, 2022
Employment Status
Full Time
Senior Insights Manager, Category Insights

About Us:

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Insights, Strategy and Growth Pyramid Overview:

Target is one of the best-loved and most recognized retail brands in the market. Our Insights, Strategy, and Growth team helps run the business today, while also focusing on the growing the business for the future. We do this by anticipating and effectively responding to challenges and fueling Target's growth-today, and into the future-regardless of the changes ahead. Here, you will work with internal partners and external agencies in a wide variety of roles. You will also have the opportunity to develop skills across our team superpowers, including consumer & industry insights, strategic problem solving, strategy activation, experimentation, and scaling new businesses. Do you love the idea of helping to shape Target's long-term strategy grounded in guest and industry insights? Are you a champion for rigor and process to ensure successful strategic planning? Can you bring your energy and big ideas to the table in order to build momentum for new business opportunities? Then, bring your talent to the game and join us as we move Target forward."

Enterprise Insights Team Overview:

A role on the Enterprise Insights team means being a champion for our current and future guests, and inspiring the organization to act in their best interest. Here, you will solve diverse, complex challenges that help the entire enterprise seize our most valuable and important opportunities. You will distill relevant information into insights and implications that answer the ever-critical question: "So what?" Your influence will help spark original ideas and actionable strategies at the enterprise level, setting a clear foundation of information and insight with context and clarity that all teams can use to apply to their own business objectives.

The Category Insights team within Enterprise Insights focuses on understanding consumer behaviors, attitudes, needs, and motivations across Target's core businesses - Apparel & Accessories, Home, Electronics/Toys/Entertainment, Beauty, Food & Beverage and Essentials - and all seasonal holidays. We consult with Merchants and Marketers, providing understanding, empathy, and insight of our guests and consumers in the development of business and communication strategies. We leverage primary, secondary, syndicated and internal sales data to paint a clear picture of what our guests are doing and why, and where the greatest opportunity spaces lie for the businesses. We translate enterprise-wide insights, like macro trends, to the business categories. And we provide clear recommendations for where and how strategies need to adjust based on what we are constantly learning about our guests. At our best, we are re-framing how our partners think about the challenges and opportunities facing their businesses based on deep and differentiated insights.

Position Overview:

For the Senior Insights Manager role, we are seeking a highly strategic, creative, and motivated right- and left-brain thinker who is looking to join a dynamic team. The right fit will be a naturally curious, inspiring, fun individual who has a passion for understanding ever-changing human behavior. Someone who brings an interest in and wide range of research skills/aptitude - including qualitative, quantitative, cultural insights, data fluency and passionate storytelling. You will lead a variety of complex insights projects that include leveraging syndicated, secondary and sales data, as well as conducting qualitative and quantitative primary research, in partnership with research agencies and internal partners. We are seeking someone who is comfortable working in all stages of the research process - including knowledge gap analysis, crafting learning agendas, drafting project RFPs and questionnaires/research protocols, interpretation and meaning making, strategic implications, story-driven deliverables, and immersive learning sessions for key internal partners. Someone with the proven ability to deliver high-quality outputs amidst the dynamic nature of workload and pace inherent in retail will be a great fit in this role.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:
  • Minimum of 5+ years consumer insights experience
  • Well-versed in designing and leading a broad array of mixed methodology insights/strategy research projects
  • Significant experience with different methods of quantitative and qualitative research
  • Experience analyzing syndicated and secondary data sources, as well as macro trend analysis
  • Strong understanding of what a great insight looks like and how to get there
  • Strategic thinker who can turn insights into implications for a business or marketing strategy
  • Strong collaborator who can effectively influence a diverse set of stakeholders both horizontally and vertically
  • Comfortable collaborating and seeking alignment with others who may have different perspectives and information processing styles
  • Demonstrated comfort and openness with adapting or pivoting when change is required and ability to thrive in ambiguous environments

This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents is $85,400 to $153,700 Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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