Sr Art Director, Latinx Audience (Full-Time Remote or Hybrid)

Employer
Target
Location
Minneapolis, Minnesota
Posted
Jan 12, 2022
Closes
Jan 24, 2022
Employment Status
Full Time
Description:
About us:

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive audience.

Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Senior Art Director with a Latinx audience focus, you will have a primary role in championing ideas and shaping marketing campaigns that help build, deepen and maintain meaningful connections with our Latinx guests. You'll leverage your creative skills, experience and audience knowledge to concept and execute work that both celebrates and reflects the Latinx community, while infusing all work with a brand presence and approach that is unmistakably Target. Specifically, you will take the lead in the translation and transcreation of the visual and art direction aspects of campaign work across multiple channels-including broadcast, video, social, digital, direct marketing, and in-store experiences. You will also be expected to have experience and demonstrate a strong taste level in executing photo/art direction, graphic design, and typography through every phase of production, while working closely in collaboration with a specialized team of Copywriters, Designers, Creative Directors, Project Managers and Strategists.

Additionally, your responsibilities will include advocating for greater empathy and a deeper understanding of Latinx Guest needs, as well as being tasked to stay current with evolving cultural trends and to think strategically about how to show up for this audience while delivering on the business goals and objectives of Target.

We will support you along the way with individualized onboarding, as well as ongoing personal and career development, to help you grow as a strong Senior Art Director and leader. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • 4-year college degree and/or equivalent experience
  • 5-7 years of creative experience with examples of Multicultural work preferred
  • Experience developing compelling content and campaigns for LatinX audiences preferred
  • Spanish as a first language with fluency in English
  • Strong portfolio demonstrating breadth of design and photo art direction expertise
  • Strong conceptual skills and expertise in typography and use of photography
  • Strong knowledge of CS software and the Mac platform
  • Flexible to travel (weekends included)
  • Please include portfolio link in application/resume


This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents is $62,500-112,500. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

Similar jobs

Similar jobs