Content Strategist Supervisor - Acquisition

7 days left

Minneapolis, Minnesota
Mar 26, 2022
Jun 03, 2022
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 600,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 12 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: Standard, Hybrid or Work from Home

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

The Content Strategist for Acquisition is responsible for developing and executing strategic content across the consumer journeys for the Medicare and Individual and Family segments of UCare-including all associated external facing campaigns focused on prospecting and lead generation. This role will supervise Communication Leads and Sr. Communication Leads on the acquisition team who support all acquisition channels along the consumer journey. Additional supervision/direction and co-management is required with agencies and vendors supporting acquisition efforts for go-to-market omnichannel campaigns-specifically for messaging and calls to action.

• Direct Senior Communication Leads and Communication Leads supporting acquisition efforts for consumer-facing marcom and sales enablement materials driving prospects to captive sales team members and brokers.

• Develop strategic content for desired segments produced in ‘best practices' for the segments preferred channel (as part of consumer journeys).

• Copywriting expertise for advertising across all channel mixes, including but not limited to, traditional: broadcast TV, print, terrestrial radio, and out of home; digital: digital and streaming audio, display, social and native advertising, email journeys, paid search, etc.

• Hire and oversee designated Marketing staff. Deliver new hire and ongoing training. Schedule regular 1:1 meetings with designated Marketing staff to provide feedback and identify staff development opportunities to enhance the knowledge and skills of staff.

• Execute and manage messaging briefs for go-to-market campaigns and journeys, and coordinate messaging with agency partners to align with their deliverables for consistency across campaigns.

• Assist in development of creative briefs internally, and externally with agencies, supporting consumer campaigns and journeys.

• Works closely with the Digital Content Strategist to support content needs for campaign landing pages, email journeys, and other various forms of content digital.

• Other projects and duties as assigned.


Bachelor's or advanced degree in communications, or a closely related field strongly preferred. Demonstrated experience may be considered in lieu of degree.

Required Experience

At least three years of experience with brand messaging in a corporate or non-profit marketing communications. At least three years of copywriting, including go-to-market advertising related to product marketing across multi-channels. Proficient in MS Word and Adobe Acrobat, specifically keeping source of truth and utilizing mark-ups and track changes within is required.

Preferred Experience

Health care communications experience preferred. Directing messaging strategy to writing teams a plus. Experience working in a government-regulated industry is also preferred. Proficiency in Adobe InCopy desired - helping to expedite review process.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 03/25/2022

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