Marketing Project Manager - Acquisitions

Minneapolis, Minnesota
Mar 29, 2022
Jun 08, 2022
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 600,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 12 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: Standard, Hybrid or Work from Home

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

As the Marketing Project Manager for Acquisitions, you will provide coordination and allocation of internal and external/agency resources that directly support all go-to-market efforts for acquisition and lead generation for UCare. This includes partnering with the Art Director, Sr. Digital Specialist and Marketing Managers to manage agency relationships (traditional and digital) and internal creative team assignments. The Marketing Project Manager will be responsible for overseeing the Project Leads who support acquisition related to sales enablement, partner plans, and new business (expansion) efforts.

• Recruit, hire, train, coach and develop a highly engaged and high performing Marketing Project Lead team.

• Oversee the coordination of marketing acquisition efforts by planning for concept, production and review of go-to-market and sales enablement assets that support various campaigns for all UCare segments (Medicare, Individual and Family, and Medicaid (State and Public Programs (SPP)).

• Manage creative resources for internal and external/agency teams who will be responsible to write and design digital and web campaigns along with other related tactics.

• Manage Project Leads who are responsible for sales enablement, partner plans and new business (expansion) work.

• Working with internal Marketing Analysts, internal CRM Manager, and external agency data specialists, utilize dashboard reporting to measure campaign performance to help inform changes to campaign tactics, as necessary.

• Manage traditional and digital media performance reporting from agencies and internal Marketing teams to inform Marketing strategies and senior leadership.

• Manage Marketing workflow status, platform, and SaaS. Assign responsibilities to Project Leads within Workfront. This includes training, proofing, reporting and integration.

• Assign responsibilities to Project Leads for weekly status meetings for Marketing-reporting on projects they're responsible for. These would include Marketing and Government Relations materials.

• Other projects and duties as assigned.


Bachelor's degree in business, business administration, management, communication, or a closely related field. Advanced degree is preferred.

Required Experience

Five years of media or marketing experience. Three years of experience managing go-to-market assets (creative and media). Project management experience. Proficiency with Microsoft Office Suite, Adobe Acrobat and industry standard Project Management software (Workfront).

Preferred Experience

Health care communications experience. Experience working within writing teams. Experience working in a government-regulated industry or other highly regulated industry. Proficiency in Adobe InCopy.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 03/28/2022

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