Sr Manager, Go-To-Market Strategy (Full-Time Remote or Hybrid)

Minneapolis, Minnesota
Apr 07, 2022
May 31, 2022
Employment Status
Full Time

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Target's entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone's best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine "value" in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

As Sr Manager, Go-To-Market Strategy you will...

Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel. This will require leveraging a detailed understanding of the Retail Media landscape to identify opportunities that advance our strategic positioning and deliver on our growth objectives. You will work in close partnership with a diverse stakeholder group across Roundel and broader Target to implement these strategies - ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a good understanding of marketing, media products, and the digital industry.

A successful candidate will be an integral member of the Roundel Strategy and Business Planning team, specifically reporting to the leader of the Go-To-Market Strategy team.

Job Duties:

  • Be a commercial strategist for Roundel's rapidly growing media business
  • Lead competitive analysis and voice-of-customer activities, and synthesize this insight to support stakeholders across Roundel
  • Identify and develop new strategies and partnerships that support our growth objectives, increase our value proposition to our customers, and deepen our strategic positioning
  • Partner closely with the Partner Solutions and Product organizations to support their strategy development and execution
  • Drive analyses required to define / inform our go-to-market strategies across products and channels - including account prioritization, pricing, sales team responsibilities, service processes, incentives and customer effort reduction, and on-going reporting

  • Lead Roundel's product launch process (e.g., clarifying responsibilities, requirements, timelines for deliverables, interdependencies) through partnership with stakeholders across Partner Solutions, Business Integration & Implementation, Marketing, Finance, Product, and Engineering
  • Develop relationships with key business partner groups and senior stakeholders across Roundel and broader Target to maximize collaboration, drive Roundel's OKR process, and deliver on other key priorities

Who You Are:

  • Bachelor's degree or equivalent experience
  • 6+ years of experience in Sales Strategy & Operations, Digital Media Sales/Account Management, Merchandising, Management Consulting, or equivalent experience in an organization
  • Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
  • Strong analytical problem-solving skills and attention to detail
  • Ability to analyze and synthesize complex information into actionable insights and recommendations

  • Proven project management skills with experience leading cross-functional initiatives
  • Track record of continuous improvement - leveraging experiences and setbacks to drive professional growth
  • Excellent written and oral communication skills

This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents is $85,400-$153,700 Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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