Marketing Project Lead - Acquisition

6 days left

Minneapolis, Minnesota
Apr 26, 2022
Jun 03, 2022
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 600,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 12 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: Work from home, in the office or hybrid (in the office 3 or more days per week)

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

As the Marketing Project Lead for Acquisition, you will be responsible to provide coordination and allocation of internal and external resources for the purposes of production and delivery of marketing communication materials and go-to-market campaign deliverables for UCare's Partner and New Business products and services. This position will create and manage timelines and traffic deliverables within approved scope and budget working collaboratively between our agencies and internal teams.

• Manage workflow for internal and external creative teams responsible for developing writing and design for Partner plan advertising campaigns.

• Project manage delivery of assets for media buy deadlines.

• Manage traditional and digital media performance reporting from agencies and internal Marketing teams to inform strategies and senior leadership.

• Coordinate reviews with Government Relations staff to ensure compliance with CMS and other statutory requirements.

• Provide input and collaborate with Graphic Designers to help ensure preferred outcomes are being met before final delivery.

• Own and manage project workflow in Workfront (SaaS) for assigned projects.

• Collaborate with the Project Manager for Acquisition to manage media between Partner and New Business and UCare specific advertising-making sure to avoid overlap, and balance media run levels in-market.

• Collaborate with business partners for unplanned campaign opportunities, to ensure all touch points articulate the required and desired components of products and/or services for prospects.

• Other projects and duties as assigned.


Associate or bachelor's degree; demonstrated experience may be considered in lieu of a degree.

Required Experience

At least three years' experience in project and process management. Including running team or departmental status meetings and assigning jobs to internal and external resources such as designer, writer, and/or agencies.

Preferred Experience

Experience in a health care delivery setting (managed care organization, regulatory agency or health insurer). Experience working in SAAS systems, specifically Workfront and ServiceNow. Knowledge of marketing channel execution including marketing communications for member and prospects, go-to-market advertising for traditional and digital channels. Knowledge of Medicare and/or Medicaid and regulatory review for all.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 04/25/2022

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