Graphic Designer

Minneapolis, Minnesota
Apr 28, 2022
Jul 16, 2022
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 600,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 13 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: Work from home, in the office or hybrid (in the office 3 or more days per week)

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

This position is responsible for the design and production of print and digital assets from concept to completion for product marketing materials and integrated campaign assets supporting go-to-market advertising and segment specific initiatives. Implement and maintain organizational brand standards in print, digital, presentations and other communication materials to maintain a strong presence as brand advocate for internal partners. Provide technical expertise in the area of graphic design through application of current technology (Adobe Creative Suite) and best practices. Provide graphic design, coordination and consultation for external and internal communications. Work closely with the Marketing Team by being accountable for best practices in design, production, business partner review and speed to market.

• Design and produce marketing materials and assist in the production of materials including UCare member, prospect, provider, regulatory and media communications for various clients across the organization. Deliver error-free versions and create 508 compliant files while maintaining consistency across all media.

• Design and produce content for digital marketing efforts that maintain brand standards and promote campaign and brand initiatives that enhance design, user experience, and functionality across all digital platforms: email, website, landing pages, portals, social media, and display ads. Applied experience in HTML for email development, CSS for web design and Adobe CS for digital banner ads and social media asset creation is necessary - including ability to test and demonstrate best practices in each channel.

• Collaborate with the Art Director, Senior Graphic Designer and Design Team to implement brand standards across all media, assisting with updates, and ensuring brand standards are followed organization wide. Collaborate across the organization and prioritize and execute workload to meet stakeholder deadlines.

• Participate in creative brief process and work collaboratively with Communication Leads and Business Owners to produce materials that meet marketing strategy objectives and goals.

• Provide expertise regarding multimedia presentations and use of technology to enhance presentations including development and implementation of communication materials to support organizational goals and objectives.

• Support the communications function through continuous improvement of processes to best serve the customer.

• Remain current in graphics industry trends as they relate to the operations of the department, its projects and programs.

• Other projects and duties as assigned.


Bachelor's degree in graphic design or other related field with a portfolio demonstrating strong design skills and technique. Course work in graphic design, digital design, print production, visual arts or a related field, along with an outstanding portfolio. Five years of experience that demonstrates clear knowledge of digital and print production and design, may be considered in lieu of degree.

Required Experience

Five years of experience designing/creating print and digital materials, including production. Ability to implement usability principles, accessibility, 508 requirements to create accessible PDFs. Proficiency in digital, including banner ads and social media graphics, HTML for email development and applied experience in CSS for web design. Microsoft PowerPoint for presentations and branding templates. Strong analytical skills, excellent verbal and written communication skills, and the ability to handle multiple projects in a fast-paced, deadline-driven environment. Proficient in style sheets, catalog/large directory creation in a mainly Mac + PC environment. Should be a process-oriented, self-starter that stays up to date with new techniques and trends through research and education. Knowledge of design processes, ability to design within brand guidelines and should be proficient in software applications such as Adobe Creative Suite and Microsoft Office.

Preferred Experience

Experience in and understanding of health care industry and managed care.
Basic animation skills (Adobe AfterEffects).


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 04/27/2022

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