Graphic Designer Sr.

Minneapolis, Minnesota
Apr 28, 2022
Jul 16, 2022
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 600,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 13 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: Work from home, in the office or hybrid (in the office 3 or more days per week)

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

This position is responsible for the design and production of print and digital assets from concept to completion for product marketing materials and integrated campaign assets supporting go-to-market advertising and segment specific initiatives. This position is also responsible to provide leadership to the Design Team to ensure that every communication touchpoint articulates UCare's brand look and feel and best practices. Blend tactical, strategic, and management skills to: implement and maintain organizational graphic standards in print, digital, presentations and other channels; develop brand templates in a variety of mediums; ensure consistent application of brand standards internally and with external agencies and business partners; provide technical expertise in the area of graphic design and desktop publishing using current technology; and maintain and organize asset library of photos, iconography, infographics, fonts and other key design elements.

• Responsible for brand oversight and leadership, ensuring the graphics and brand standards are maintained and available, and provide any training or guidance to other members of the Design Team, communications, marketing, and materials staff, or others throughout the organization with responsibility for executing branded items. Maintain UCare's graphic brand standards for print, digital, presentations and other communication materials.

• Monitor what comes in and goes out of department to ensure quality, design, and brand standards and requirements are effectively met. Monitor and support workload to meet stakeholder deadlines. Ensure materials follow and reinforce best practices and the company's graphics standards, brand signature and visual tone, with a high quality, polished, and professional finish.

• Collaborate across organization and with Marketing Matrix Teams and key business owners to promote the visual brand and design of UCare-branded external member, prospect, provider, and media communications for key stakeholders. Foster and build positive, collaborative and responsive relationships with business owners, partners, and team members to ensure excellent internal and external customer service for the work.

• Concept, design and produce a variety of print and digital marketing materials, go-to-market campaign advertising, and email communications to meet marketing strategy objectives and goals.

• Generate ideas to portray concepts and advertise products/services through aesthetic direction combining colors, fonts and layouts within preset brand standards.

• Provide assistance and leadership with selection, preparation, technological support of developing brand templates for forms, letters, brochures, presentations, and development of graphics to fit the medium.

• Direct and execute all aspects of photo shoots on selected projects, and partner with agency on photo and video shoots.

• Partner with external ad agency and creative vendors to ensure brand integrity and continuity.

• Manage asset library of photos, icons, infographics, fonts, design templates and other key design elements.

• Provide expertise regarding multimedia presentations and use of technology to enhance presentations including development and implementation of communication materials to support organizational goals and objectives.

• Support the communications function through continuous improvement of processes to best serve the customer.

• Remain current in graphics industry trends as they relate to the operations of the department, its projects and programs.

• Other projects and duties as assigned.


Bachelor's degree in graphic design or other related field with a portfolio demonstrating strong design skills and technique. Course work in graphic design, digital design, print production, visual arts or a related field, along with an outstanding portfolio.

Required Experience

Ten years of experience designing/creating print and digital materials, including production. Five years staff management or lead designer experience. Ability to implement usability principles, accessibility, 508 requirements to create accessible PDFs. Proficiency in digital, including banner ads and social media graphics, HTML for email development and applied experience in CSS for web design. Microsoft PowerPoint for presentations and branding templates. Strong analytical skills, excellent verbal and written communication skills, and the ability to handle multiple projects in a fast-paced, deadline-driven Mac + PC environment. Should be a process-oriented, self-starter that stays up to date with new techniques and trends through research and education. Knowledge of design processes, ability to design within brand guidelines and should be proficient in software applications such as Adobe Creative Suite and Microsoft Office.

Preferred Experience

Experience in and understanding of health care industry and managed care.
Basic animation skills (Adobe AfterEffects).


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 04/27/2022

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