Sr Guest Engagement Analyst; Activation and Planning (Full-Time Remote or Hybrid)

Minneapolis, Minnesota
May 19, 2022
May 21, 2022
Employment Status
Full Time
Description: About us:As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.As a Loyalty Guest Engagement Sr. Analyst for the Loyalty team, you will lead in delivering upon the Circle Guest Engagement strategy, inclusive of offers, content and experiences. You will work closely with partner teams to enable seamless Circle engagement rewards and experiences plans inclusive of program benefits, personalized content, early access, and promotions. In this role you will collaborate with the PPCOE, Data Sciences, Merchant, Roundel, Finance and vendors' teams to ensure all rewards are meeting both guest expectations and sales forecast.
  • Design strategic program choices to drive guest awareness, comprehension and utilization of loyalty at Target.
  • Represent loyalty in key company strategies, including major seasonal events, and strategic initiatives.
  • Evaluated and develop engagement strategy for loyalty baseline benefits, inclusive of rewards, and community relationship.
  • Create and ensure adherence to scalable and repeatable best practices to support the development of guest engagement strategy and loyalty ecosystem.
  • Set goals that continually raise the bar for Target's loyalty and financial success in each business. Monitor results and communicate to stakeholders on necessary actions to achieve goals.
  • Lead projects that span multiple team within marketing, operations, PPCOE, Merchants, Product, Digital, Stores, & Data Sciences
To achieve these outcomes, your role will need to engage in the following activities:
  • Maintain daily interaction with key stakeholder to ensure success of Target Circle
  • Report and develop weekly action plans on KPI results and on drivers of variance
  • Aggressively prioritize the efforts of guest engagement strategy creation, testing, insights, and guest learnings to ensure the opportunities with the highest potential are always making progress.
  • Build strong, trusted relationships through regular collaboration with PPCOE Strategy, Marketing, Loyalty, Finance, and Merchandising DMMs, Stores, Digital partners, technology teams, including product owners, engineers, and data sciences analytics teams
  • Analyze root cause using both internal and external reporting tools and drive strategy adjustments as required.
  • Deliver guest and financial metrics in support of Target Circle
Minimum requirements:
  • 4-year degree or equivalent work experience
  • 5+ years related work experience (merchant, vendor, shopper marketing)
  • A master collaborator who is able to inspire trust and confidence with a range of partners
  • Management of financial performance
  • Demonstrated leadership and decision-making skills
  • Strong written and oral communication skills
  • Excellent analytical and problem-solving skills
  • Self-Starter, ability to work independently, strong initiative
  • Strong planning and organizational skills
This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents $65,600-$118,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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