Communications Lead - Acquisition

Minneapolis, Minnesota
May 29, 2022
Jul 20, 2022
Employment Status
Full Time
Health Care that Starts with You!

Join a truly mission-driven organization! Independent, nonprofit UCare is recognized as one of the Minnesota's leading health plans. We provide more than 600,000 members across Minnesota and western Wisconsin with the health coverage plans and services they need to maintain and improve their health. The innovative coverage we create makes a difference for Medicare-eligible individuals, individuals and families enrolled in Minnesota Health Care Programs, such as MinnesotaCare and Medical Assistance, and disabled adults with special health care needs.

UCare is growing in size, membership, products, geographic coverage, and employees. We're an organization that's going places. Be part of a team that cares about you, be part of UCare.


Enter a highly collaborative environment where people are truly engaged, and feedback is valued. You'll enjoy a competitive salary and benefits, as well as a host of other perks, including a nationally recognized wellness program, and a bright, open, award-winning office space in Northeast Minneapolis just minutes from major freeways and retail centers.

At UCare, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.




UCare offers Medicare, Medicaid, Individual and Family health plans - powered by the hardest working people in the industry. Our people powered teams de-complicate, advocate and always go the extra mile to help our members. We serve with integrity, compassion and commitment to do right by members, providers and government partners. Above all, we come to work excited to provide members a path for the best health of their lives.


Working at UCare is more than a career; it's a mission. A mission that defines us as professionals, unites us as an organization and shapes how we interact with our members and each other. Employees join UCare and stay because of the opportunity to have a purpose-driven job.

Our strong culture has established UCare as a Star Tribune Top 150 Workplace for 13 consecutive years since the awards program began. It's a culture that embraces innovative ideas, strategic partnerships, and exemplary customer and provider experiences. Working at UCare is being a part of a people powered team dedicated to making a real difference in the lives of our members and communities.


Work Location: Work from home, in office, or hybrid (in the office 3 or more days per week)

The health and safety of our employees, members, providers, and our community is our highest priority. Therefore, all new employees are expected to be fully vaccinated against COVID-19 prior to starting at UCare, subject to limited exceptions such as for a sincerely held religious belief or for medical reasons.

Position Description

This position is responsible for developing and executing acquisition-based marketing communications for UCare and partner Medicare and Individual and Family plans (IFP). You will ensure all deliverables are tied to key consumer journey priorities and prospect acquisition campaigns. Through collaboration with business partners from the Sales and Product teams, you will ensure all touch points articulate products, services and benefits that are attractive to prospective members.

• Coordinate writing development and production of communications for sales enablement materials such as sales kits, direct response advertising, and any other materials assigned that support the consumer journey.

• Partner with the Content Strategist Supervisor - Acquisition for alignment on messaging strategies for consumer journey touch points and go-to-market campaign efforts.

• Collaborate with Marketing leaders, marketing team members, and key stakeholders to understand and help support measurable communication for tactics that track consumer experience and enrollment goals.

• Provide input and collaborate with graphic designer(s) on overall layouts to help ensure business owner(s) and target audience goals are being met - with final decision made by design.

• Provide support, as necessary, to the Senior Communication Lead - Acquisition, for materials supporting sales and broker channels.

• Partner with Government Relations staff to ensure compliance with CMS and other statutory requirements, including review timing.

• Assist in guiding editorial development of assigned partner products and new business marketing materials in partnership with the Communications Lead - Member Experience to ensure consistency.

• Serve as a brand steward, ensuring consistent messaging, design and UCare "voice" and "tone," in communications.

• Other projects and duties as assigned.


Bachelor's or advanced degree in communications-related field required.

Required Experience

Five years of corporate, non-profit communications or marketing experience required. Three years of direct response marketing and project management experience. Proficiency in Microsoft Office and Adobe Acrobat.

Preferred Experience

Health care communications experience preferred. Experience working in a government-regulated industry a plus. Experience working within a writing team.


The UCare difference is our people power - employees actively working on the behalf of our members to get them access to the health care they need. We value and respect each individual's ideas and contributions, and provide the freedom to grow both personally and professionally. We are centrally located, and offer onsite education, equipment and wellness resources, and a myriad of volunteer activities. If you're looking for an inclusive environment that celebrates your people power, helps you build on your strengths and gives you the opportunity to truly make a difference, we invite you to apply.

As an Equal Opportunity/Affirmative Action Employer, we welcome and employ a diverse employee group committed to meeting the needs of UCare, our members, and the communities we serve.

JOB POST DATE: 04/11/2022

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