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Sr Advertising Copywriter - Black Audience/Multicultural (Full-Time Remote or Hybrid)

Minneapolis, Minnesota
Closing date
Sep 30, 2022

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Retail / Wholesale
Employment Status
Full Time
About Us:As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.As a Senior Copywriter, Black Audience, you will help develop creative that connects our brand with Black guests. You will use both creative skill and audience knowledge to concept and execute work that celebrates, resonates and furthermore helps to build and maintain meaningful connections with the Black community.You will articulate Target's brand (voice and culture) to infuse all work with an unmistakable Target approach. You'll also understand cultural trends and think strategically about how to show up for Black guests.Your work will live across channels, including Video, Social, Digital, Display, Direct Mail, and In-Store Experiences. You will collaborate with a broad team of Art Directors, Copywriters, Strategists, Project Managers, and Associate Creative Directors -- bringing Target brand and category campaigns to life, while infusing audience perspective. You will need to demonstrate strong copywriting and conceptual skills as well as help lead in the preparation of pitches and presentations, seeing all work through every phase of production. In addition, you'll be asked to step in to lead and guide work when needed and provide feedback, coaching and guidance when appropriate to enhance others' skill development, including mentorships. You will deliver on business goals and objectives, and advocate for empathy with your passion to understand guest needs. We will support you along the way with onboarding, as well as personal and career development, to help you grow as a strong Senior Copywriter. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.What we're looking for:
  • 4-year college degree and/or equivalent experience
  • 5+ years creative multicultural marketing experience and/or a mastery of writing
  • Portfolio of creative work showcasing exceptional creative and conceptual writing across a wide range of business or brand categories and channels
  • Experience developing compelling work for Black audiences.
  • Deep knowledge and expertise of best practices across all media types
  • Idea-first messaging approach and ability to apply a strategic lens to writing
  • Skilled in managing and executing complex projects at many different stages
  • Comfortable working within white space and ambiguity
  • Strong communication, interpersonal and presentation skills
  • Ability to provide feedback, coaching and guidance along with leading project work
  • Passionate about creating authentic multicultural marketing
This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents is $55,800-$100,400. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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