Media Channels & Activation Analyst (full time Remote or Hybrid)

Employer
Target
Location
Minneapolis, Minnesota
Posted
Jul 20, 2022
Closes
Aug 10, 2022
Employment Status
Full Time
Description:
Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Join the Target Media Channels & Activation team and help make the multi-channel shopping experience as simple, secure and enjoyable as a visit to your local Target store!

As a Media Channels & Activation Analyst, you'll help implement pioneering strategies and tactics that drive traffic and sales for Target while creating a fast, fun experience that inspires guest loyalty. Use your skills, experience and passions to be a part of groundbreaking thinking and achieve visionary goals.

Responsibilities include:
  • Drive traffic and sales for Target by leveraging data to support day-to-day channel operations through:
    • Scheduled reporting and analysis leading to insights for publication
    • Ad hoc data pulls and analysis in support of leadership
    • Analysis of core business and media performance
    • Special projects for channel support
  • Assist managers in executing media through multiple channels, this role will dedicate a significant portion of total time to supporting the Affiliate channel with responsibilities including:
    • Technical validation and troubleshooting
    • Promotion and business priority aggregation and dissemination
    • Data feed management
  • Manage cross-functional Marketing projects and initiatives
  • Analyze reporting results to identify opportunities and strengths as it relates to the competitiveness of Target's Digital Media Program
  • Research and summarize findings on new and emerging ad technology
  • Support budgeting, billing and forecasting processes and routines across channels
  • Develop learning materials about channels leveraged for internal education
  • Troubleshoot business critical issues as they transpire


Requirements
  • BA/BS in related field required


Desired Requirements
  • Advanced competency with Microsoft Excel
  • Experience with web programming (HTML, CSS, JS)
  • Experience with database management (SQL, Data Schemas, Relational Databases)
  • Demonstrated understanding of channel operations, execution, and economics
  • Demonstrated understanding of retail as it pertains to Target


This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents is ($52,200 to $94,000). Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Qualifications:

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