Promo Marketing Manager

Minneapolis, Minnesota
Jul 26, 2022
Aug 08, 2022
Employment Status
Full Time
About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Promotions Marketing is an opportunity to create and execute clear and compelling strategies and tactics that engage guests at every touchpoint. You will apply your detailed understanding of guest attitudes and behaviors to build out the industry-leading plans that achieve Target's business objectives. Here, your work will drive brand equity and loyalty to increase Target's share of shopping trips. You connect key partners, including Creative, Production, Business, Legal, Media Strategy, Finance and Guest Insights. Your broad Marketing expertise will support Affordability by building confidence in Target's everyday low prices and best in class deals; maximizing relevance and competitive advantage. Here, you will be challenged to deliver the compelling, seamless and innovative work that inspires guests to choose Target.

As a Promotions Marketing Manager, you'll lead the execution of price and promotional marketing plans to drive incremental trips and sales for Target, while enhancing the guests' value perception. You'll use your expertise to drive consistency across promotional marketing channels, while fostering a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles. You'll partner with Promo Marketing Strategy/Planning Sr. Managers to enable the strategy for weekly work + key seasonal moments through understanding the strategies and plans to drive the business, then representing the strategy through execution. You will act as a liaison between Business and Creative to drive alignment, ensuring the strategy comes to life as expected. In addition, you will drive execution of change management following Priority Review Meetings and/or contingency plans in response to changing business needs. We will support you along the way through onboarding, as well as personal and career development, to help you grow as a strong Marketing Manager.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:
  • Approaches problems with curiosity and open-mindedness
  • Takes action to drive alignment through ambiguity and change
  • Proactively seeks and implements creative solutions rooted in guest and business outcomes
  • Ability to facilitate communication between business and creative teams to enable solutions
  • Self-starter with the ability to prioritize workload
  • Tenacity and courage to push constantly to make the work better, learn from results and be the voice of the guest and business

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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