Digital Copywriter

Expiring today

Minneapolis, Minnesota
Aug 04, 2022
Aug 18, 2022
Employment Status
Full Time
As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights, and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Digital Copywriter, you will be a part of this Target Creative team and help shape the digital presence of one of the world's strongest brands. You'll create innovative and effective digital content for, email marketing and other digital-specific channels. You will write in the Target brand voice, balanced with a clear, concise, easy-to-navigate messaging approach across editorial and promotional copy. You will be looked to as an expert and resource for e-commerce and digital-specific writing best practices. In addition, you will support in the transcreation of campaigns to digital-specific executions, adapting and applying the work across categories. You'll be asked to merge consumer insights/data with creative best practices, as well as quickly adapt to shifting priorities and build strong relationships across the enterprise with business partners.

In this position, you'll ultimately champion the company's purpose, values and direction, while supporting Target Creative's strategies, goals and objectives. You'll be challenged to stay up-to-date on emerging trends and innovations in digital marketing/ecommerce. You'll be asked to seek creative solutions to overcome obstacles, ensure the accuracy of your copy and master the processes and tools required for daily work. You must be comfortable working within weekly publishing timelines, juggling a variety of needs with quick changes.

What we're looking for:
  • 4-year college degree and/or equivalent work experience
  • 1-3 years copywriting experience within digital/ecommerce - or a proven digital writing background
  • Proven ability to apply a consistent brand voice to brand work across multiple digital-based channels
  • User-experience-first messaging approach and ability to apply a strategic lens to writing
  • Knowledge of ecommerce and digital marketing best practices
  • Ability to learn and master the specific process and tools required for daily work
  • Desire and ability to work within a weekly publishing timeline
  • Portfolio of samples showcasing exceptional digital writing work

This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents $48,000-$79,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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