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Sr Marketing Insights Analyst (Full-Time Remote or Hybrid)

Minneapolis, Minnesota
Start date
Sep 21, 2022
Closing date
Oct 6, 2022

View more

Retail / Wholesale
Employment Status
Full Time
Sr. Marketing Insights Analyst (Full-Time Remote or Hybrid)



About Us:

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Insights, Strategy, and Growth Pyramid Overview:

Target is one of the best-loved and most recognized retail brands in the market. Our Insights, Strategy, and Growth team helps run the business today, while also focusing on the growing the business for the future. We do this by anticipating and effectively responding to challenges and fueling Target's growth-today, and into the future-regardless of the changes ahead. Here, you will work with internal partners and external agencies in a wide variety of roles. You will also have the opportunity to develop skills across our team superpowers, including consumer & industry insights, strategic problem solving, strategy activation, experimentation, and scaling new businesses. Do you love the idea of helping to shape Target's long-term strategy grounded in guest and industry insights? Are you a champion for rigor and process to ensure successful strategic planning? Can you bring your energy and big ideas to the table in order to build momentum for new business opportunities? Then, bring your talent to the game and join us as we move Target forward.

Team Overview:
A role on the Enterprise Insights team means being a champion for our current and future guests and inspiring the organization to act in their best interest. Your influence will guide actionable strategies with a clear foundation of information and insights.

Position Overview:

As a Sr. Analyst, Guest Impact and Measurement, you will help define, analyze and socialize insights that make a difference to how guests experience and build a relationship with Target. You will be responsible for understanding consumer, competitive and industry trends and their broader business implications, identifying and prioritizing opportunities to uncover unmet guest needs and helping business partners develop guest-centric strategies. We are seeking an individual who has a passion for understanding consumer behavior, a curious mindset and an interest in and openness to learning retail, marketing, and consumer behavior and perceptions.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:
  • Bachelor's degree
  • 2+ years of experience in Consumer/Shopper/Product Insights
  • Highly curious and asks questions to seek clarity (asks why versus just describing what)
  • Comfortable working with data
  • Communicates clearly and effectively across teams and levels

  • Experience in a variety of methodologies. Examples include quantitative (segmentation, buyer analysis, concept testing, brand tracking), qualitative (e.g., ethnography, online consumer panels, IDIs, shopper intercepts, consumer journeys) and/or text analytics.
  • Experience partnering with third-party research vendors/agencies.
  • Ability to synthesize findings from multiple sources to tell a holistic, influential "what, why, so what" story focused on the critical issues
  • Ability to manage multiple projects simultaneously
  • Interest in and experience in learning new tools and technology

This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado, Connecticut or Nevada residents is $65,600 - $118,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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