Principal Strategist, Go-To-Market Strategy

Minneapolis, Minnesota
Oct 12, 2022
Oct 26, 2022
Employment Status
Full Time

About Us

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Target's entry into the media business, a sell-side business built on the principles of first party (people based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone's best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine "value" in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating.

As Principal Strategist, Go-To-Market Strategy you will...

Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel. You will lead project teams comprised of enterprise partners, business strategists, and product managers, applying your strengths in project and stakeholder management, strategy development, and executive engagement to shape Roundel's long term strategic direction.

A successful candidate will be an integral member of the Roundel Strategy and Business Planning team, specifically reporting to the leader of the Go-To-Market Strategy team.

Job Duties:

  • Build an understanding of retail trends, competitors, and consumers to develop new concepts and businesses that meet future needs in the fast-evolving multi-channel retail media landscape.
  • Partner with Product and Go-To-Market leadership (Director-level plus) to drive strategic integration between Roundel business and product functions - from product strategy development all the way through to end-to-end activation
  • Drive Roundel's relationship with Target Site Merchandising Leadership, inclusive of developing a robust engagement model between the two organizations and establishing key operating routines to grow this partnership.
  • Become a strategic thought partner to senior executives in Roundel and broader Target, influencing decisions in line with business unit and enterprise strategy.
  • Build relationships to collaborate cross-functionally and effectively influence without authority to drive business decisions and advance long-term strategic efforts.

  • Project manage the coordination and collaboration with partners across teams to maximize strategic impact of work.
  • Provide day to day guidance, coaching, and development opportunities to project team members.
  • Serve as a member of the Strategy, Planning and Ops team, proactively identifying and championing opportunities to improve business and team experiences, resources, and development.
  • Champion continuous team improvement including advancing Diversity, Equity, and Inclusion efforts, fostering connections and relationships across the enterprise, and demonstrating individual drive and initiative.

Who You Are:

  • Bachelor's Degree or equivalent experience required; MBA preferred
  • 8+ years of experience in Product Strategy & Operations, Sales Strategy & Operations, Digital Media Sales/Account Management, Management Consulting, or equivalent experience in an organization
  • An understanding of industry media practices and the competitive retail media and technology landscape across channels and segments

  • Experience developing business-wide growth strategy in a $1B+ business
  • Demonstrated ability to lead strategic project work, simultaneously managing working team, partner, and senior executive relationships.
  • Demonstrated ability to design and implement process and solve executional challenges at scale - across a 500+ person organization
  • Track record of developing critical stakeholder relationships (VP/SVP-level) to influence and guide strategic recommendations.
  • Experience leading and/or coaching project teams, demonstrating a structured approach to problem solving and managing team resources to deliver on key objectives

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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