Guest Engagement Lead (Full-Time Remote or Hybrid)

Minneapolis, Minnesota
Nov 08, 2022
Dec 13, 2022
Employment Status
Full Time
Loyalty Guest Engagement Lead - Strategy Design (Full-Time Remote or Hybrid)

Classification: Exempt

Date: October 2022

About us:

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

As a Loyalty Guest Engagement Lead for the Loyalty team, you will lead in delivering upon the Circle our ambition. You will work closely with partner teams to enable seamless Circle strategic rewards and experiences plans inclusive of program benefits, earn and redeem eco-system, personalized content, early access, and promotions. In this role you will collaborate with the Enterprise Strategy, PPCOE, Data Sciences, Merchant, Roundel, Finance, and Product teams to ensure all rewards are meeting both guest expectations and business objectives to deliver on Circle Ambition.

  • Design strategic program choices to drive guest awareness, comprehension and utilization of loyalty at Target.
  • Champion the enterprise alignment, integration, choices to strategically include loyalty program within company strategy, growth initiatives and guest journey.
  • Represent loyalty in key company strategies for long term planning and strategic investments
  • Evaluated and develop strategy for loyalty benefits and rewards across all dimensions of guest value ranging from functional to emotional.
  • Complete robust business case evaluation on the industry, financials, guest to support strategic investment and choices based on desired outcomes.
  • Set goals that continually raise the bar for Target's loyalty and financial success in each business. Monitor results and communicate to stakeholders on necessary actions to achieve goals..
  • Represent and drive loyalty integration within key company strategies, including major seasonal events, and strategic initiatives.
  • Assumes role of resident expert of the Loyalty Industry-identifying macro trends that are shaping the industry, major moves by key competitors and strategic impact assessment to Target Circle.
  • Lead projects that span multiple team within marketing, operations, PPCOE, Merchants, Product, Digital, Stores, & Data Sciences

To achieve these outcomes, your role will need to engage in the following activities:
  • Lead with the guest
  • Creating compelling guest and business cases to support the engagement strategy in fulfillment of Target Circle Strategy.
  • Aggressively prioritize the efforts of guest engagement strategy creation, testing, insights, and guest learnings to ensure the opportunities with the highest potential are always making progress.
  • Maintain daily interaction with key stakeholder to ensure success of Target Circle
  • Build strong, trusted relationships through regular collaboration with PPCOE Strategy, Marketing Loyalty, Finance, and Merchandising DMMs, Stores, Digital Partners technology teams, including product owners, engineers, and data sciences analytics teams
  • Report and develop weekly action plans on KPI results and on drivers of variance
  • Analyze root cause using both internal and external reporting tools and drive strategy adjustments as required.
  • Deliver guest and financial metrics in support of Target Circle
  • Lead the evolution and strategy creation of Target Circle in service of our ambition and guest expectations. This role will be responsible for developing business strategy, which will set the course for future deployment and long-term guest loyalty.

About You:
  • 4-year degree or equivalent work experience
  • 8+ years of previous Loyalty, Marketing Merchandising, or business experience
  • Strong financial acumen for both retail and cost accounting metrics
  • Ability to influence others through the use of data and insights
  • Strong interpersonal skills and ability to maximize relationships
  • Strategic orientation and comfortable with ambiguity
  • A master collaborator who is able to inspire trust and confidence with a range of partners
  • Management of financial performance
  • Demonstrated leadership and decision-making skills
  • Strong written and oral communication skills
  • Excellent analytical and problem-solving skills
  • Self-Starter, ability to work independently, strong initiative
  • Strong planning and organizational skills

Desired Requirements:
  • MBA
  • Knowledge of strategy development, problem solving and hypothesis testing
  • Previous experiences: Finance, loyalty, strategy development, working with cross functional teams, merchandising, product technology development, and project management.

This position may be considered for a Full-Time Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Full-Time Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year.

The salary range is $85,400 to $153,700.

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Find competitive benefits from financial and education to well-being and beyond.

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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