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Creative Director, Style, Brand Design Lab

Minneapolis, Minnesota
Closing date
Dec 7, 2022

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Retail / Wholesale
Employment Status
Full Time
Position location is Minneapolis, MN and will require a hybrid availability.

About us:

As a Fortune 50 company with more than 350,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.​

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target Creative is the in-house creative agency dedicated to bringing one of the world's most beloved and recognizable brands to life. Whether through design, marketing or brand work, we are the driving force behind delivering Target's dynamic, inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests-and ourselves-somewhere new. Never resting on past wins or settling for anything less than extraordinary, our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story, maximizing our messages across multiple platforms-whether via a digital art gallery or a new $1 billion children's clothing brand. Operating as one fully integrated team in both the U.S. and overseas, Target Creative comprises the best and brightest talent to execute market-leading creative strategy, design, writing, video production, operations, digital, UX, social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together, we tackle every creative challenge with our amplified strengths, ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite, year after year.

As a Creative Director, Brand Design Lab, Target Creative you will lead all Marketing owned creative elements for new and existing Style owned brands including naming, branding/identity development, overall creative direction including color, typography, photography and other style elements. This leader also guides the maintenance, extensions, updates and refreshes for style owned brands. The current scope includes Apparel, Accessories, Home, Stationery and Seasonals. You will also oversee extensions of any owned brand identity creative through campaign launch executions in all channels to set the standard to be maintained by other creative teams and channels across the enterprise ensuring brand consistency. You manage internal creative teams and external agencies to bring business strategies to life.

About you:
  • Bachelor's degree or equivalent in Design, Graphic Design, Art or other related field
  • 7-10 years experience in leading marketing and creative functions in retail, design or CPG related industry
  • Ability and experience in leading creative teams
  • Possesses a high creative taste level, is drawn to newness, open to inspiration from a variety of sources, and driven to solve problems creatively.
  • Ability and experience in communicating vision in an inspiring way
  • Ability to provide clear, and actionable feedback on creative work
  • Able to see solutions from a Guest's perspective and deliver against business needs without sacrificing creative vision
  • Firm understanding and proven track record of driving the business through creative
  • Ability to effectively partner with key business leaders across the organization
  • Experience and ability to present to all levels of leadership with confidence

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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