Marketing Manager

Marketing ManagerDivision: EnrollmentDepartment/Office: Admission W/G/M - MarketingAdvertisement:St. Catherine University and our Marketing and Admissions team invite you to apply for a Marketing Manager position.In the Marketing Manager role you will implement a comprehensive strategy to tell our story in a consistent and compelling way across a variety of mediums and channels. This position will use data to foster smart, effective strategies and messages, leading social media strategy and staff. Responsibilities include: Advance marketing campaigns that support initiatives and goals in admissions and enrollment. Advance a series of tactics to develop engaging and thoughtful content to promote the University in a variety of mediums and across multiple channels. Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Conceptualize and execute on multichannel campaigns across the prospect and student lifecycle, ensuring the alignment of communications and messaging in all channels. Manage content and updates for customer and internal touch points and document University processes. Understand and tailor content for a variety of prospective student audiences. Write and publish engaging content and edit, proofread and improve upon submitted content, ensuring brand consistency and optimization according to SEO best practices. Lead direct reports in a manner that encourages collaboration and creativity. Support employees in professional development and hold them accountable to desired goals. Present ideas and final deliverables to internal and external teams, and communicate with cross-functional teams about marketing programs, strategies, and budgets. Work with necessary vendors and team members to execute all marketing campaigns for St. Catherine University all while ensuring St. Catherine University is communicating the right message to attract prospective students.St. Catherine University in St. Paul, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine https://www.stkate.edu/about/why-st-kates in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.Minimum Qualifications: Bachelors degree in Communications, Marketing, Public Relations or a related degree Three (3) years of experience in marketing or public relations roles. Understanding of essential elements of effective marketing campaigns. Demonstrated ability to work with internal and external partners to execute strategic marketing campaigns, including measuring results and ROI Experience presenting strategy and results of marketing initiatives. Ability to work independently and in a team environment to meet deadlines. Commitment to equity, diversity, and inclusion.Preferred Qualifications: Five (5) years of increasing responsibility in marketing or public relations roles. Experience in admissions or recruitment. An understanding of the traditional college, adult and graduate learners. Experience in the use of CRMs with digital lead generation activities. Strong analytic skills; comfortable and confident pulling together performance reports and insights using various monitoring platforms. Ability to translate deep customer insights into content strategy approach that is personalized and relevant to the individual. Client management skills that advance successful project outcomes.We seek creative, adaptable staff who enjoy working in a university climate that promotes cultural diversity, multicultural understanding, and cultural fluency. Consistent with the universitys commitment to women, diversity and social justice, preference will be given to candidates who manifest these themes in their experience and service.Application instructions:Posting Number: 20220416-STAFFPosting Start Date: 01/20/2023Application Deadline: 2/3/2023To apply, visit https://apptrkr.com/3820686St. Catherine University is an equal opportunity employer. Our commitment to inclusion reflects the central value of the Sisters of St. Joseph of Carondelet to "love of neighbor without distinction" and provides a learning and working environment that is enriched by the diversity of all our members. Individuals of religious, racial, ethnic, gender identity, nation of origin, or disability groups that have traditionally had less representation in higher education are encouraged to apply. Should you need an interview accommodation please contact us at hr%20@stkate.edu or 651-690-6565.Copyright 2022 Jobelephant.com Inc. 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