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Director Experience Insights(Remote Or Hybrid)

Minneapolis, Minnesota
Start date
Jul 19, 2023
Closing date
Sep 14, 2023

View more

Retail / Wholesale
Employment Status
Full Time
Director, Experience Insights


February 2023

Target is an iconic brand, a Fortune 50 company, and one of America's leading retailers.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, curious, and accomplished Insights organization. We study our guests to discover new needs and insights, then craft every interaction to build brand love and drive growth. We are market experts who insist on a clear and cohesive understanding of our business objectives, guests, their behaviors, our business strategies, and the competitive landscape to drive growth. Our commitment to partnering both internally and with external enables us to understand our guests deeply, inform short- and long-term business decisions, and position Target for long-term success within an increasingly competitive environment. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Our Insights, Strategy, and Growth team helps run the business today, while also focusing on the growing the business for the future. We do this by anticipating and effectively responding to challenges and fueling Target's growth-today, and into the future-regardless of the changes ahead. Here, you will work with internal partners and external agencies in a wide variety of roles. You will also have the opportunity to develop skills across our team superpowers, including consumer & industry insights, strategic problem solving, strategy activation, experimentation, and scaling new businesses. Do you love the idea of helping to shape Target's long-term strategy grounded in guest and industry insights? Are you a champion for rigor and process to ensure successful strategic planning? Can you bring your energy and big ideas to the table in order to build momentum for new business opportunities? Then, bring your talent to the game and join us as we move Target forward.

A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. Under your leadership, your team will help partners build consumer-centric strategies and activations.

As a Director, Experience Insights, you will report to the Sr. Director, Experience Insights and have responsibility for leading actionable insights on Target's guest experience.

You will be responsible for identifying insights that result in the continuous improvement of how our guests interact with Target across all touchpoints. Additionally, this leader will be accountable for understanding shopper journeys and consumer behavior at each journey touchpoint. They will be responsible for integrating digital engagement, VOG metrics, marketing engagement data (e.g., email) and consumer research into narratives that highlight opportunities to improve guest experience and loyalty. They will also be accountable for understanding competitive experience, assessing Target's advantages and disadvantages.

Additionally, you will work with your direct reports to ensure the business opportunity is clearly articulated, build a hypothesis-driven framework, scope, and ensure the best method is employed given business need and constraints), and communicate insights in a manner that impacts business choices. You will also be responsible for guiding and developing future Insights leaders.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You:
  • Four-year degree or equivalent experience
  • 10+ years of work experience in Marketing Research, Consumer Insights, and/or Experience Insights
  • Strong knowledge of qualitative, quantitative, syndicated and first-party insight tools
  • Ability to synthesize and clearly communicate complex findings to focus on the critical implications and opportunities
  • Strong coaching, mentoring, and leadership skills
  • Knowledge of CX Measurement solutions (e.g. Medallia, In-Moment, Qualtrics, SMG)
  • Professional experience in CX Insights or Analytics
  • Remote eligible
  • Travel required no more than 25%

This position may be considered for a Remote or Hybrid work arrangement based on Target's needs. A Hybrid work arrangement means the team members core role will be a blend of virtual and onsite at a Target location. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at their primary HQ work location and may travel to HQ up to 4 times a year. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. The salary range is :$123,100.00 USD - $221,600.00 USD. Pay is based on several factors which may include, but are not limited to education, work experience, certifications, labor markets, etc. In addition to your salary, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.


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